Market Research - Delhi, Delhi, India - Hero Moto Corp

Hero Moto Corp

Verified Company

Delhi, Delhi, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

»

Date:19 Apr 2024

Location:
Delhi, DL, IN, 110070

Company:
Hero Motocorp

Function

Global Product Planning
Pay Band
E4 to M2
Role
1. Develop customer, industry, and market insights to drive thought leadership and innovation in 2W segment
2. Garner consumer insights to feed into product strategy (for existing and new product development)
A purpose driven role for you
1. Conduct & lead market and consumer surveys (product, sketch and pricing clinics, new category and market exploration, current market and product diagnostics, feature pricing/conjoint)
2. Identifying shifts/trends in consumer behavior and preferences through category need understanding, impact of macroeconomic trends and other relevant sources (like historical sales data mapping) that unlock growth
3. Identify potential white spaces in 2W segments that feed into long term product plan
4. Leverage existing studies i.e. U&A, IPF, MQS to guide product initiatives
A Day in the life
1. Decoding the voice of customer to clearly understand what they intend say mean want.
2. Translating voice of customer into business actions
3. Giving a consumer centric thought process to colleagues from nonconsumerfacing functions
Academic Qualification & Experience
Graduate + MBA (marketing or consumer strategy) background in psychology or analytics will be a positive
AND 68 years of experience in the consumer insights roles at organizations that have a strong product focus or have worked with such organizations as a research partner from reputed agencies

Technical Skills/Knowledge

Understanding of qualitative and quantitative methodologies
Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives
Strong analytical skills (problem solving acumen), ability to distil insights & propose relevant recommendations
Preferably a mix of client side & agency side. 12 years of working on the client side (in MR/CMI role) with exposure to both adhoc & continuous researches would be an advantage.

Behavioural Skills

Strong collaborator who can work and communicate with a wide range of stakeholders
Effective and impactful communication & relationship skills including the ability to collaborate crossfunctionally both up & down within the organization
Presentation skills
Strong team player, yet good level of independence
Passionate to go beyond the obvious
Creative, inquisitive

What will it be like to work for Hero

As the
world's largest manufacturer of motorcycles and scooters for the last
22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India's proudest legacy, a brand that is celebrated by
110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cuttingedge future of mobility, pushing frontiers of innovation and aiming for the very best.
Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the
world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and ecofriendly mobility solutions for its millions of customers around the world.
Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in
47 countries across Asia, Africa, Latin America and the Middle East.
We have achieved the coveted milestone of
110 million cumulative production and sales since inception. Aligned with its Vision
"Be the Future of Mobility", Hero MotoCorp plans to achieve its next
100 million sales by 2030.
We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp's eight 'green' manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).
Hero MotoCorp is the preeminent leader in the Indian twowheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.
In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV)
VIDA, Powered by Hero. VIDA has commenced sales of VIDA V its first EV in India and plans to launch the product in global markets.
We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSport