In Lft Field Marketing - Bengaluru, India - MathWorks

MathWorks

Verified Company

Bengaluru, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

The Marketing & Communications team at MathWorks India drives demand generation and awareness for MathWorks products and solutions in AI, Electrification, Autonomous driving, etc.

The team works closely with other functions in the organization to reach customers and prospects in the commercial and education sectors.

MathWorks nurtures growth, appreciates diversity, encourages initiative, values teamwork, shares success, and rewards excellence.

The intern will work with the Marketing & Communications and Commercial Sales teams to find 'new audiences' (beyond MathWorks databases) relevant to MathWorks offerings.

The study will cover where to find new audiences, how to reach them and how to nurture them. The scope of the project will be limited to the identified industries and key priority areas of MathWorks.

Understand different personas (amongst customers) and their motivation
Interview internal stakeholders to understand their pains and objectives in reaching newer audiences
Secondary and primary research (as the case may be) to find solutions to address the gap. Understand and document the approach of peer companies.
Consolidate information into actionable items, reports, and presentations.
Interpret data, formulate reports, and make recommendations
Document and present the insights and proposed actions to the management team.
Good communication and interpersonal skills
Knowledge of MS office products
Self-Starter
Curiosity to learn