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    Product Marketing Manager - Pune, India - Merito

    Merito
    Merito Pune, India

    3 weeks ago

    Default job background
    Description
    Job Description
    Our client is the industry-leading provider of AI Assisted Conversational messaging
    solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and
    Education Institutes drive consumer experience over text messaging channels like SMS/
    Whatsapp in their Enquiry management and Customer support processes. As a forward-thinking global company, it continues to innovate and develop cutting-edge technologies like
    Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses
    digitally communicate with their customers.

    They integrate with Top CRMs like Salesforce,

    Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000 customers across SMB'S & Mid Markets.

    Requirements



    GTM Strategy:
    Work with ABM, Online Marketing teams to develop and execute demand gen program with
    an objective to drive awareness and pipeline growth

    Analyst Reports Amplification:
    Support Analyst Relations team to drive analyst reports (Gartner, Forrester
    and more) amplification by partnering with Online Marketing, Sales and ABM teams for lead gen.

    Sales Enablement:
    Build and maintain sales enablement materials like one-pagers, data sheets, competitive
    battle cards and more; to help them effectively sell

    Case Studies:
    Collaborate with Customer Success team to develop customer testimonials and case studies

    Product Training:
    Conduct webinars and produce training materials & guides for customer marketing and
    education

    Product Messaging:
    Build differentiated product messaging that highlights our unique value
    proposition

    Competitive Intelligence:
    Understand market segments, buyer personas and competitive landscape

    Product Positioning:
    Collaborate with Product Management team to develop core product content assets
    that resonate with the target audience and differentiates the offerings from the competitor

    Content Creation:
    Partner with the Content Marketing team to create compelling Thought Leadership and
    GTM content, including blog posts, whitepapers, videos and more

    Requirements

    GTM Strategy:

    Work with ABM, Online Marketing teams to develop and execute demand gen program with an objective to drive awareness and pipeline growth 2.


    Analyst Reports Amplification:
    Support Analyst Relations team to drive analyst reports (Gartner, Forrester and more) amplification by partnering with Online Marketing, Sales and ABM teams for lead gen


    3 Sales Enablement:

    Build and maintain sales enablement materials like one-pagers, data sheets, competitive battle cards and more; to help them effectively sell 4.


    Case Studies:
    Collaborate with Customer Success team to develop customer testimonials and case studies 5.


    Product Training:
    Conduct webinars and produce training materials & guides for customer marketing and education

    Product Messaging:
    Build differentiated product messaging that highlights our unique value proposition 6.

    Competitive Intelligence:
    Understand market segments, buyer personas and competitive landscape 7.


    Product Positioning:

    Collaborate with Product Management team to develop core product content assets that resonate with the target audience and differentiates the offerings from the competitor 8.


    Content Creation:
    Partner with the Content Marketing team to create compelling Thought Leadership and GTM content, including blog posts, whitepapers, videos and more
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