- Oversee the development and maintenance of our company website to ensure it reflects our brand identity and effectively communicates our value proposition.
- Collaborate with cross-functional teams, external vendors to update website content, optimize user experience, and implement best practices.
- Develop and execute SEO plans to improve our website's visibility and search engine rankings.
- Conduct keyword research, on-page optimization, and content optimization to drive organic traffic and generate quality leads.
- Stay updated on industry trends and algorithm changes to adjust SEO tactics accordingly.
- Plan and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions in collaboration with the content team.
- Create compelling email content, design visually appealing templates, and analyse campaign performance metrics to optimize results.
- Manage and organize our contact database to ensure accurate and up-to-date information.
- Segment contacts based on criteria such as demographics, behavior, and engagement levels to personalize marketing communications and maximize effectiveness.
- Bachelor's degree in marketing, Business Administration, or a related field.
- Proven experience of 7+ years in B2B marketing roles, preferably in the software industry.
- Excellent communication skills with the ability to engage with clients independently and effectively.
- Analytical mindset with the ability to interpret data and derive actionable insights to drive marketing decisions.
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Marketing Manager - Pune, India - Qualitia Software
Description
We are looking for seasoned B2B Marketing profession at Qualitia Software, Pune.
Key Responsibilities: As a Marketing Manager at Qualitia, you will be responsible for driving our marketing efforts to enhance brand visibility and marketing campaigns.
Website:
SEO (Search Engine Optimization):
Email Campaign:
Contact Management:
Qualifications and Skills:
About Qualitia Software –
Established in mid-2011 QUALITIA is one-of-its-kind scriptless test automation platform that is designed to think like a QA Expert. We bring the power of simplicity and speed to adopt test automation in the most effective way. We have enabled businesses to transform the way software functional testing is done.
Today we are 250 strong and growing at a fast pace. Over the last decade, we have delivered over 6,00,000 powerful test cases, had a 100% growth in clients, a 200% growth in revenue, helping the customers cut down on learning efforts, costs and duplicate investments in multiple test automation tools. With QUALITIA, our customers now have access to innovation and best practices that will help them build and maintain automation faster, more efficiently and successfully.
To know more about us kindly visit our website -
You can also view demo about our product using below link
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