PPC Expert - Mohali, India - Performance Max

Performance Max

Verified Company

Mohali, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Job Overview:

Responsibilities and Duties:

Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition, via Google Ads, Bing Ads, and other paid search platforms.
Conduct thorough keyword research, analysis, and classification.
Manage and optimize PPC campaigns including bid management, ad copywriting, and keyword research.
Create compelling ad copy to drive PPC performance.
Coordinate and manage eCommerce ads, developing strategies and creating A/B tests.
Maintain knowledge of ChatGPT and its potential uses in digital marketing strategies.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Stay up to-date with PPC and SEM trends and major Google algorithm updates.

Qualifications:

year experience as a PPC Expert or Digital Marketing Specialist.

Experience in data analysis and reporting.
Knowledge of SEO and digital marketing concepts.
Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing & Linkedin) is preferred.
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
Understanding of HTML and XML is a plus.
Proficient in MS Office (particularly Excel).
Excellent communication and presentation skills.
BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus.

What We Offer: