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    Lead Market Researcher - Noida, India - SourceFuse

    SourceFuse
    SourceFuse Noida, India

    5 days ago

    Default job background
    Technology / Internet
    Description
    SourceFuse Technologies hiring Lead Market Researcher with 7+ years experience

    Overview

    We are seeking an experienced Inside Sales Lead to spearhead our account-based research efforts at SourceFuse. The goal is to bolster our account-based sales function.

    The ideal candidate will have a deep understanding of the IT services landscape and a proven track record in account-focused research.

    Your insights will guide our sales strategies, enabling us to target and tailor our offerings more effectively and cultivate deeper client relationships.


    Key Responsibilities:

    Team Building & Leadership:
    Assemble, train, and lead a high-performance market research team dedicated to account-based research.


    Research Strategy Development:


    Design a comprehensive research plan to delve into target accounts, understanding their needs, challenges, and potential areas of opportunity for SourceFuse services.


    Data Collection & Analysis:
    Oversee the gathering of quantitative and qualitative data from various sources, ensuring its accuracy and relevance.


    Account Profiling:


    Construct detailed profiles of target clients, highlighting their IT infrastructure, potential pain points, and areas where SourceFuse can offer unique solutions.


    Sales Strategy Collaboration:
    Work closely with the sales team at SourceFuse to convert research insights into actionable sales strategies and pitches.


    Tools & Technology:
    Identify, recommend, and implement the best research tools and technologies to enhance efficiency and accuracy.


    Reporting:
    Present regular updates and reports to senior management at SourceFuse, detailing research findings and recommendations.


    Industry Trends:
    Stay updated with the latest in the IT services industry, ensuring our research methodologies remain current and competitive.


    Stakeholder Collaboration:
    Coordinate with marketing, sales, and other relevant departments at SourceFuse to ensure alignment in strategy and messaging.


    Qualifications:

    • Bachelor's degree in Marketing, Business, IT, or a related field. Master's degree preferred.
    • 7-10 years of experience in market research, with a focus on account-based research.
    • Proven experience in leading and mentoring a team.
    • Strong analytical and data interpretation skills.
    • Proficiency in research tools and software.
    • Exceptional communication skills, both written and verbal.
    • Knowledge of the global IT services market and key industry players.
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