Jobs

    Creative Lead/Manager - Hyderabad, India - Resourcetree

    Resourcetree
    Resourcetree Hyderabad, India

    3 weeks ago

    Default job background
    permanent Technology / Internet
    Description
    Creative Lead (Manager years )

    Location & Work Days :
    Hyderabad (Jubilee Hills), 5 days in-office

    Ideal Candidate Profile :


    • Bachelor's degree in design or related field. Master's preferred.

    years of hands-on experience in design, animation & video editing, preferred in luxury, hospitality, lifestyle, health care, insurance, banking brands or other related sectors.


    • Keen knowledge the entire Adobe Suite, including but not limited to Photoshop, After Effects, Illustrator, Premiere Pro, XD, InDesign & Firefly.
    • Experience with generative AI like Midjourney, Dall e, Runway etc., is an added advantage
    • Managed diverse inhouse creative and also worked with agency teams.
    • A profound understanding of design principles, motion graphics shortcuts, current trends, and industry best practices .
    • A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content .
    • Exceptional communication skills with the ability to articulate creative concepts and rationale to crossfunctional teams.
    JOB DESCRIPTION :

    Role Summary :


    We are seeking a dynamic and innovative 'Creative Lead' to lead the in-house design, user interface (UI), static & motion graphics, video production, edit and all creative strategies for the client in Fertility Healthcare.

    The ideal candidate will have a proven track record of delivering visually compelling and effective marketing campaign creatives across various platforms including social media, website, landing pages, in-store branding, outdoor media, events & digital advertising.


    This role requires a blend of creativity and analytical skills to drive engagement and conversions, while effectively managing and inspiring a team of creative professionals.

    The role reports in to the Chief Marketing Officer.

    Key Responsibilities :


    • Lead the creative direction for all ondeck properties such as the website landing pages, store/clinic pages, blog and event pages, ensuring they align with brand guidelines and UI/UX best practices.
    • Develop innovative design strategies for offdeck properties including social media, Meta & Google display ads, WhatsApp marketing campaigns and email newsletters to boost user engagement and retention.
    • Collaborate with business development, paid marketing, and tech teams to create compelling content that drives conversions and enhances the user experience.
    • Oversee the creative process from concept to execution, ensuring all content is onbrand, consistent in style, quality, and voice.
    • Utilize data and customer insights to inform creative decisions and optimize visual strategies for better performance.
    • Manage the creative team, set clear goals, and oversee project timelines to ensure deliverables are completed to the highest standard and within deadlines.
    • Stay ahead of industry trends and incorporate new and innovative creative approaches and technologies into campaigns.
    • Develop and manage the creative budget, ensuring resources are allocated effectively to deliver the highest impact.
    • Spearhead the integration of AI tools and techniques into the creative process, enhancing personalization and relevance across all customer touchpoints.
    )
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