Email Marketing Executive - Mohali, India - Bridging Technologies

Bridging Technologies

Verified Company

Mohali, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Location:
Mohali

Responsibilities:

Conducting market research to better comprehend prevailing consumer behaviors.
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
Getting wellwritten copy that is free from mistakes in coordination with Content Team
Collaborating with Graphic Designers to improve the appearance layout of outputs.
Maintaining a database of customers who have opted to receive our correspondence as well as maintain promotional databases to increase users
Monitoring and reporting on the utility of each campaign.
Great knowledge of coding (HTML, CSS)
Experience in direct marketing campaigns and conversions.
Keen eye for design and possesses exceptional writing and grammar skills.
Expert understanding of what topics and products customers are interested in consuming
Can manipulate templates and graphics
Ability to interpret key analytic trends into measurable trends and ability to A/B test campaigns with audiences
Use Google Analytics, Google AdWords, and other relevant sites
Drive traffic to company pages, keep our users engaged and increase conversions via mail campaigns.

Skills Required:

Degree in Marketing Management, Advertising, Communications, or similar with minimum 5+ years of experience.
Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail.
Proven experience creating highimpact, unique marketing campaigns.
Prior database management experience, preferably in a similar role.
Familiarity with pertinent automation and performance evaluation software.
Excellent project management skills specific to marketing.
Outstanding copywriting and copyediting abilities.
Ability to harness collaboration to produce wellcrafted content.
Drive, ingenuity, and gumption.
Willingness to work extended hours to ensure that projects are completed, as needed.