Adruguli Shivaprasad

I'm Shivaprasad, UX Director with UI and UX skills who loves to build powerful and elegant products. My core strength lies in effectively identifying the root cause of a problem and generating appropriate solutions. Furthermore, I excel in creating impactful visual designs that seamlessly incorporate elements of hierarchy, balance, consistency, and brand identity throughout all of my deliverables. Eventualy, use Metrics tools to improve overall customers business.

Led the UX/UI team, focused on delivering exceptional user-experience, design deliverables. Improved customer experience for digital engagements on Android app and Web app.
Initiated business model and user experience strategy
Translate business requirements and complex design problems into simple Information Architect flow which gives better user experience.
Conducted workshops, co-create product vision and roadmap
Solved many user problems by using design thinking, CJM, UX research, IA.
Used the right Metrics such as Google Analytics, Hotjar and User input to assess project success.

A full-time one-year PG course on Design and Innovation at ISDI Mumbai from 2015 to 2016. This Masters degree helped me understand in practically Design Thinking, Customer Journey Map, Empathy map, Service Design and Complete UX process while developing any digital product or service.