Akansha Saxena

Dynamic and accomplished marketing professional with 5+ years of experience in product and brand management, digital marketing, and sales promotions. Proven expertise in launching brand campaigns, optimizing e-commerce and loyalty platforms, and driving revenue growth through strategic initiatives. Adept at collaborating with cross-functional teams, leveraging data analytics for decision-making, and enhancing customer engagement. Skilled in Advanced MS Excel, SAP ECC, Azure DevOps, Power BI, and Lean Six Sigma (Green Belt). Recognized for innovation, stakeholder management, and exceeding performance targets in the lubricants and mobility sector.

A marketing professional with over five years of experience in product marketing, brand management, and sales promotions. Currently working as a Senior Product Manager at Reliance BP Mobility Limited, have successfully developed digital platforms, including e-commerce and loyalty programs, and partnered with Leading brands like TATA ELXSI, Deutsche Bank, Pine Labs, Paytm For arious campaigns, adept at Vendor Management. Previously, as a Brand Marketing Manager, she led sales promotions, ATL/BTL activations, and large-scale campaigns, including a major brand launch across 2000+ mobility stations. Early career as an Area Sales Representative saw exceeding sales targets and leading cross-functional teams. With expertise in digital marketing, strategic partnerships, and analytics, have played a key role in enhancing brand visibility, customer engagement, and revenue growth.

Master’s of Business administration