Atiq Syed

Help sellers to help their buyers make buying decisions.

Process, Systems, Training, Coaching, Mentoring, Custom workshop & Leadership Development

Service Offering:

Mindful Sales Lab provides Sales Enablement as a Service, addressing critical challenges in the sales process.

Key Sales Issues:

Misalignment & Ineffectiveness:

83% of sellers and buyers are misaligned in the buying process.

Less than 25% of sellers actively help buyers.

90% of sellers report that fewer than 10% of first meetings are effective.

Over 50% of sales leaders believe most teams won’t meet quotas.

Core Sales Challenges ("Silent Killers"):

Time mismanagement: 35% of time on non-selling activities reduces revenue by 10–15%.

Over-reliance on technology: Impacts sales efficiency by 5–10% despite 78% of buyers expecting personalization.

Targeting the wrong audience: Increases costs by 20–30% and may reduce revenue by 5–10%.

Extended sales cycles: Misalignment can decrease revenue by 5–10%.

Data and intelligence gaps: Poor data quality drops efficiency by 5–10%.

Ineffective objection handling: May cause a 5–10% decline in conversion rates.

What Helps Buyers Buy:

Focusing on value (96%).

Collaborating with buyers (93%).

Educating buyers with new ideas and insights (92%).

Essential Seller Skills & Metrics:

Behaviors: Active listening, product knowledge, persistence, relationship building, problem-solving, time management, adaptability, consultative selling, continuous learning, and a positive attitude.

Performance Metrics: Sales revenue, growth, conversion rate, average deal size, sales cycle length, CAC, CLV, lead response time, win rate, quota attainment, customer retention, and overall sales activity.

Engagement Services Offered by Atiq:

Custom workshops addressing needs like sales techniques training, onboarding new sales members, leadership development, value selling, and consultative selling.

Coaching & mentoring on prospecting, first meeting success, qualifying leads, objection handling, closing techniques, pipeline management, and time management.

Success and Experience Highlights:

Roles Held:

Global Sales Coach, Mentor & Trainer at Automation Anywhere Inc. (Jan 2020 - Feb 2025).

Board Advisor, Sales Coach, Mentor at Care Edge Limited (Feb 2022 - ongoing).

Sales Trainer & Coach for Engineering Design Services (Oct 2021 - ongoing).

General Manager & Head of Sales Leadership Development (Oct 2015 - Jab2020) and multiple sales leadership roles from 1995–2015.

Credibility:

Over 20 years of global IT services experience in 50+ countries.

10+ years in sales coaching and mentoring with 500+ individuals coached and 5000+ trained.

A holistic approach integrating business acumen across marketing, HR, finance, product development, and C-suite collaboration.