Awinashi singh

I’m a brand communication professional with 6+ years of experience with a foundation in content strategy, marketing campaigns, and internal engagement built across purpose-driven communities and large-scale organizations.

Currently, I lead communication efforts at NatWest Group, where I shape multi-channel communication campaigns and storytelling initiatives that engage bankwide engineers across India & the UK. From executive messaging and event strategy to internal platforms like Workday and SharePoint, I focus on bringing clarity, alignment, and human connection to message delivery.

Before NatWest, I built community-first engagement strategies at NirogStreet, Women on Wings, and Vajor, designing impactful content ecosystems, managing PR & media partnerships, and scaling user growth through integrated brand initiatives. These roles gave me a deep appreciation for aligning stakeholder expectations with brand goals and for leading with empathy in both communication and collaboration.

Driven by curiosity and guided by clarity, I thrive in roles where strategy meets execution and where messaging isn’t just informative, but intentional efforts.

Strategic communications and program engagement specialist with over 6 years of experience driving community-building, brand activation, and stakeholder engagement across tech, healthcare, and development sectors. Proven expertise in managing cross-functional teams, executing innovation and learning programs, and delivering measurable impact through content strategies, AI tool integration, and event marketing. Skilled in using platforms like Jira, SharePoint, Viva Engage, and Mo-Engage to enhance program visibility and engagement. Strong track record in developing partnerships, creating user-centric content journeys, and enabling digital transformation through scalable community initiatives.

PGDM in Mass Communication and Journalism from National Institute of Mass Communication & Journalism (2016), combined with a Post Graduate degree in Sociology from IGNOU (2015) and a BA in Sociology and Modern History from Lucknow University (2012). Additional certifications include International Certificate in Product Management from Institute of Product Leadership, UX DesignOps from LinkedIn, and analytics certifications from Google and Skill Circle.