Chetan Anand

I lead businesses the way they’re meant to be led — with clarity, accountability, and results. Over the last 30+ years, I’ve driven growth, turnaround, and expansion across Hygiene Services, Fragrance/Perfumery, ERP Solutions, Paints, Real Estate, Education, Animation/VFX, and Technology.My background is deliberately diverse, but the common thread is simple: I fix what’s broken, scale what works, and build teams that deliver.Currently, I oversee PAN-India Strategic Accounts at Rentokil Initial Hygiene, leading multi-location teams across 18 offices and driving national sales for Air, Surface, Washroom, and Hand Hygiene solutions.Before that, I built and scaled the Signature Scent Marketing and B2B Fragrance division at La Scenteur — including a perfumer team, Application Lab, GCMS facility, and a 150+ client base with strong EBITDA. I also secured multi-year government fragrance tenders and national chains like Ginger Hotels.Earlier, I managed ERP sales and delivery on the Microsoft Dynamics platform, led regional operations for Snowcem Paints, handled a 300-acre real estate portfolio, and ran business units in multimedia, training, and franchising.What I do best:✔ Scale revenue and profitability✔ Build high-performance teams✔ Win large enterprise accounts✔ Execute national sales strategies✔ Turn around underperforming divisions✔ Drive operational excellence with discipline✔ Lead complex, multi-stakeholder environments If you’re building a business, restructuring a sales organisation, or looking for leadership that drives numbers — not excuses — I’m open to senior opportunities where my experience can move the needle.

I lead businesses the way they’re meant to be led — with clarity, accountability, and results. Over the last 30+ years, I’ve driven growth, turnaround, and expansion across Hygiene Services, Fragrance/Perfumery, ERP Solutions, Paints, Real Estate, Education, Animation/VFX, and Technology.My background is deliberately diverse, but the common thread is simple: I fix what’s broken, scale what works, and build teams that deliver.Currently, I oversee PAN-India Strategic Accounts at Rentokil Initial Hygiene, leading multi-location teams across 18 offices and driving national sales for Air, Surface, Washroom, and Hand Hygiene solutions.Before that, I built and scaled the Signature Scent Marketing and B2B Fragrance division at La Scenteur — including a perfumer team, Application Lab, GCMS facility, and a 150+ client base with strong EBITDA. I also secured multi-year government fragrance tenders and national chains like Ginger Hotels.Earlier, I managed ERP sales and delivery on the Microsoft Dynamics platform, led regional operations for Snowcem Paints, handled a 300-acre real estate portfolio, and ran business units in multimedia, training, and franchising.What I do best:✔ Scale revenue and profitability✔ Build high-performance teams✔ Win large enterprise accounts✔ Execute national sales strategies✔ Turn around underperforming divisions✔ Drive operational excellence with discipline✔ Lead complex, multi-stakeholder environmentsIf you’re building a business, restructuring a sales organisation, or looking for leadership that drives numbers — not excuses — I’m open to senior opportunities where my experience can move the needle.

PG Diploma in Business Administration