Devangkumar Rathod

With over 10+ years of expertise in revenue assurance and operations management within the radio/TV broadcasting industry/(Revenue Assurance, TV/Radio Ads Traffic Scheduler / Media Presentation)

Throughout my career, I excelled in ensuring compliance and obtaining necessary approvals from various stakeholders, including Revenue Planning, Credit-Control, National Sales Head, and Sales Team. My expertise in utilizing tools such as Wide Orbit, EMSIS, CRM, Broadview, Aquira and SAP allowed me to accurately book deals into the system, while effectively scheduling commercials based on their positions in the logs. I maintained meticulous attention to detail, performing thorough crosschecks to ensure accurate booking reconciliation between client payments and deal amounts. Collaboration and communication are strengths of mine, as demonstrated through my coordination with sales teams and promo production teams to incorporate value-added elements such as sponsorship tags, RJ mentions, and timely updates. I also managed the timely dispatch of promos, spots, and jingles to relevant stations, ensuring seamless airing.

With a strong focus on maintaining organized databases and generating comprehensive reports, I consistently provided accurate information for inventory management and revenue analysis. My ability to collaborate cross-functionally with sales, finance, and collections departments allowed for successful campaign execution across multiple radio stations. I have been commended for my adherence to established processes, maintaining detailed checklists and documentation for all deals. 

Academically, I completed a full-time Bachelor of Commerce from Veer Narmad South Gujarat University, India, in 2007. Later in 2021, I pursued my Master of Business Administration (Financial Management) from Venkateshwara Open University, India.