Gayatri Singh Faujdar

I am a curious and committed professional with a strong skill set in product marketing, content writing, identifying ideal customer profiles (ICP), strategic planning and people management. I successfully transitioned from being an HR Generalist to becoming a skilled Product Marketer in a short period of time. With my proactive nature, I excel at collaborating with cross-functional teams to develop and execute marketing campaigns that drive business growth and improve brand recognition. My expertise lies in understanding product usage, leveraging social media platforms, coordinating feature releases and creating compelling content. I have a proven track record of designing and implementing effective email templates and go-to-market (GTM) strategies. With excellent communication and leadership skills, I thrive in dynamic and high-pressure environments to deliver optimized marketing campaigns and valuable customer insights that enhance the overall user experience.

As a versatile professional, I have been fortunate to hone my skills in diverse areas, all with the objective of improving customer satisfaction. Throughout my career, I have demonstrated my ability to enhance the user experience by writing knowledge-based articles, designing intuitive product forms, and implementing effective WhatsApp templates. My expertise extends to managing email template launches to boost engagement and retention.
Furthermore, I have developed successful go-to-market strategies that improve product visibility and drive user acquisition. My approach is rooted in careful market research and behaviour analysis, which allows me to identify the most effective channels for targeting audiences. My proficiency in Shopify app integration and management, along with my experience in executing social media campaigns and conducting e-commerce trend analysis, have all contributed to my ability to make strategic decisions that benefit both customers and businesses.
I am confident that my skills and experience align with the requirements of the organization and its commitment to providing exceptional customer experiences. As a detail-oriented individual with strong communication skills, I am dedicated to delivering results and contributing to the growth of the company. 

MBA ( Marketing & Finance) - 2016-2018
BCOM (Marketing) - 2013-2016