
Hitesh Tarsariya
Marketing / Advertising / Public Relations
Services offered
Storyteller of Brands | AI-Powered Thinker | Creative Brand Strategist
I'm not just a designer. I'm a creative problem solver who translates business goals into bold brand stories that connect, convert, and leave a lasting impact.
With over 10 years of hands-on experience building brands from the ground up, from local startups to emerging e-commerce ventures, I help businesses discover their voice, define their visual identity, and convey its Brand Personality, from local startups to emerging e-commerce ventures, I help companies to discover their voice, define their visuals, and deliver meaning through strategic branding.
What I Bring to the Table:
- Deep understanding of brand archetypes, consumer psychology, and buyer personas
- Proven experience in visual identity design, logo creation, brand strategy, and creative content creation
- Ability to decode client pain points and deliver branding solutions that are visually aligned and emotionally driven
- A passion for storytelling through graphics, words, photography, and authentic brand language
- Curiosity for learning, from AI tools to cultural narratives — always evolving
Experience
- Developed and executed complete brand strategies, including naming, positioning, messaging, and storytelling.
- Conducted market research, audience analysis, and competitor audits to define brand voice and unique identity.
- Created brand guidelines, logo systems, and visual identities that align with brand psychology and user perception.
- Designed and managed cross-platform branding campaigns (print, digital, social media, web, exhibitions).
- Led strategic thinking for product launches, rebranding, and digital transformation of small to mid-size businesses.
- Built digital-first experiences, including research and guidance on UI/UX wireframes, website layouts, and branded content templates.
- Directed multi-disciplinary teams of designers, writers, and marketers to align creative ideas with business goals.
- Translated complex concepts (Tech, Crypto-ICO, Web3, etc.) into easy-to-understand visuals and brand communication.
- Crafted emotionally engaging storytelling content that improves brand recall and customer loyalty.
- Applied brand archetypes and buyer persona frameworks to create deeper connections with target audiences.
- Created branding kits for exhibitions and trade shows with visual merchandising and spatial brand design.
- Managed BTL campaigns, print media, vendor coordination, and ensured quality control of creative outputs.
- Built and scaled a creative agency from the ground up, serving over 50+ branding projects with measurable impact.
- Delivered presentations and brand roadmaps to clients, facilitating buy-in and long-term strategic alignment.
- Ensured brand consistency across all touchpoints, including packaging, signage, digital banners, and marketing kits.
- Strong grasp of branding tools, visual design principles, communication psychology, and digital marketing trends.
Education
Master of Business Administration (MBA) – Marketing & Advertising
JSIMR College, Pune University, Maharashtra
Equipped with core business skills in brand strategy, consumer behaviour, advertising, and marketing management.
Bachelor of Business Administration (BBA) - Marketing
BRCM College, Veer Narmad South Gujarat University (VNSGU), Surat
Built foundational knowledge in business communication, marketing principles, and business management.
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