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Sūrat
Hitesh Tarsariya

Hitesh Tarsariya

Creative Brand Strategist

Marketing / Advertising / Public Relations

Sūrat, Surat

Social


Services offered

Storyteller of Brands | AI-Powered Thinker | Creative Brand Strategist

I'm not just a designer. I'm a creative problem solver who translates business goals into bold brand stories that connect, convert, and leave a lasting impact.

With over 10 years of hands-on experience building brands from the ground up, from local startups to emerging e-commerce ventures, I help businesses discover their voice, define their visual identity, and convey its Brand Personality, from local startups to emerging e-commerce ventures, I help companies to discover their voice, define their visuals, and deliver meaning through strategic branding.

What I Bring to the Table:

  • Deep understanding of brand archetypes, consumer psychology, and buyer personas
  • Proven experience in visual identity design, logo creation, brand strategy, and creative content creation
  • Ability to decode client pain points and deliver branding solutions that are visually aligned and emotionally driven
  • A passion for storytelling through graphics, words, photography, and authentic brand language
  • Curiosity for learning, from AI tools to cultural narratives — always evolving
Approximate rate: ₹ 1,000 per hour

Experience

  • Developed and executed complete brand strategies, including naming, positioning, messaging, and storytelling.
  • Conducted market research, audience analysis, and competitor audits to define brand voice and unique identity.
  • Created brand guidelines, logo systems, and visual identities that align with brand psychology and user perception.
  • Designed and managed cross-platform branding campaigns (print, digital, social media, web, exhibitions).
  • Led strategic thinking for product launches, rebranding, and digital transformation of small to mid-size businesses.
  • Built digital-first experiences, including research and guidance on UI/UX wireframes, website layouts, and branded content templates.
  • Directed multi-disciplinary teams of designers, writers, and marketers to align creative ideas with business goals.
  • Translated complex concepts (Tech, Crypto-ICO, Web3, etc.) into easy-to-understand visuals and brand communication.
  • Crafted emotionally engaging storytelling content that improves brand recall and customer loyalty.
  • Applied brand archetypes and buyer persona frameworks to create deeper connections with target audiences.
  • Created branding kits for exhibitions and trade shows with visual merchandising and spatial brand design.
  • Managed BTL campaigns, print media, vendor coordination, and ensured quality control of creative outputs.
  • Built and scaled a creative agency from the ground up, serving over 50+ branding projects with measurable impact.
  • Delivered presentations and brand roadmaps to clients, facilitating buy-in and long-term strategic alignment.
  • Ensured brand consistency across all touchpoints, including packaging, signage, digital banners, and marketing kits.
  • Strong grasp of branding tools, visual design principles, communication psychology, and digital marketing trends.

Education

Master of Business Administration (MBA)Marketing & Advertising
JSIMR College, Pune University, Maharashtra
Equipped with core business skills in brand strategy, consumer behaviour, advertising, and marketing management.

Bachelor of Business Administration (BBA) - Marketing
BRCM College, Veer Narmad South Gujarat University (VNSGU), Surat
Built foundational knowledge in business communication, marketing principles, and business management.

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