Hitesh Tarsariya

• Developed and executed complete brand strategies, including naming, positioning, messaging, and storytelling.
• Conducted market research, audience analysis, and competitor audits to define brand voice and unique identity.
• Created brand guidelines, logo systems, and visual identities that align with brand psychology and user perception.
• Designed and managed cross-platform branding campaigns (print, digital, social media, web, exhibitions).
• Led strategic thinking for product launches, rebranding, and digital transformation of small to mid-size businesses.
• Built digital-first experiences, including research and guidance on UI/UX wireframes, website layouts, and branded content templates.
• Directed multi-disciplinary teams of designers, writers, and marketers to align creative ideas with business goals.
• Translated complex concepts (Tech, Crypto-ICO, Web3, etc.) into easy-to-understand visuals and brand communication.
• Crafted emotionally engaging storytelling content that improves brand recall and customer loyalty.
• Applied brand archetypes and buyer persona frameworks to create deeper connections with target audiences.
• Created branding kits for exhibitions and trade shows with visual merchandising and spatial brand design.
• Managed BTL campaigns, print media, vendor coordination, and ensured quality control of creative outputs.
• Built and scaled a creative agency from the ground up, serving over 50+ branding projects with measurable impact.
• Delivered presentations and brand roadmaps to clients, facilitating buy-in and long-term strategic alignment.
• Ensured brand consistency across all touchpoints, including packaging, signage, digital banners, and marketing kits.
• Strong grasp of branding tools, visual design principles, communication psychology, and digital marketing trends.

Master of Business Administration (MBA) – Marketing & Advertising
JSIMR College, Pune University, Maharashtra
Equipped with core business skills in brand strategy, consumer behaviour, advertising, and marketing management.

Bachelor of Business Administration (BBA) - Marketing
BRCM College, Veer Narmad South Gujarat University (VNSGU), Surat
Built foundational knowledge in business communication, marketing principles, and business management.