Ishan Bhattacharya

I’m a B2B marketing and communications leader who builds content engines that drive growth. With a foundation in journalism and over a decade in enterprise tech, I specialize in product positioning, thought leadership, and demand generation for SaaS brands.

Currently leading communications at Shipsy, I have built the content function from the ground up, aligning GTM strategy, sales enablement, PR, SEO, and CXO branding to measurable business outcomes. Through a dynamic, SEO-powered content strategy, I have helped drive 60% of overall leads through inbound channels. I work at the intersection of storytelling, product marketing, and AI-driven execution to turn complex technology into clear, compelling narratives that influence decision-makers and accelerate the pipeline.

I began my career in journalism, working with India Today Group (Online), IANS Live, NiTi Central, and later IDG Media, where I reported on technology, e-commerce, leadership, and enterprise IT. I conducted C-level interviews, wrote in-depth features and case studies, and supported editorial and event initiatives.

I then moved into B2B marketing at GetIT Comms, a marketing agency, where I created enterprise technology content including blogs, whitepapers, eBooks, campaigns, video scripts, and email marketing assets, while collaborating closely with designers and marketing automation teams.

At FarEye (Roboticwares Pvt. Ltd.), I led content strategy across SEO, social media, executive ghostwriting, research reports, eBooks, and PR, focusing on organic growth and lead generation for a global logistics SaaS audience.

Currently, at Shipsy (Llama Logisol Pvt. Ltd.), I head communications and content marketing. I built the content function from scratch, lead product marketing and GTM messaging, drive demand generation campaigns, manage PR and executive branding, create sales enablement assets, mentor a growing team, and implemented a strong SEO-led strategy that drives 60% of overall leads through inbound channels.

I hold a B.A. (Hons) in English Literature from Calcutta University, which gave me a strong foundation in critical thinking, analysis, and structured writing. I later completed a Post-Graduate Diploma in Journalism from the Indian Institute of Journalism and New Media in Bangalore, where I developed hands-on expertise in reporting, editing, and multimedia storytelling.