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Upper Management / Consulting
Joseph Joy

Joseph Joy

Strategy & Business Development

Services provided: Corporate strategy

Mumbai, Maharashtra
₹5,000 / hour
Approximate rate


About Joseph Joy:

An innate leader & strategist with an expertise in Business Process Improvement & Development, generating growth promoting models and ensuring oversight throughout the process lifecycle. Over the years demonstrated a competitive mix of Business Management, Process Management & Execution, Strategic leadership and advisory, Customer Service, Business Development & Sales in nascent start-ups and mature organizations. Familiarity in excelling in ambiguous and high intensity environments leading to invaluable varied experiences in an assortment of multi-dimensional roles played. I have proactively involved myself in key business / allied functions in all organizations to facilitate and ensure a more productive and effective business relations along with output resolution. Skilled in Strategy, Sales, Data Analysis, Communication, IT tools, Negotiation & e-commerce


Strategy & Business Growth Advisor 

Smart Choices Business Consulting Services, Mumbai  (April 2021 to Current)

Launched advisory firm aimed at providing consultative services to MSME's in the areas of strategy, sales, business operations and digital transformation

  • Business Solutions Specialist – Holisol Logistics
  • Sales & Marketing services – Tapplent Technologies (SaaS HRIS)
  • Business and Sales advisory – Prashanti Forex (Risk & Wealth Management)
  • Business advisory Services – Nexus Seating Systems (Chair Manufacturer)
  • Strategy Advisory – Star Fish Exports
  • Sales Advisory – FlexoSpaces (Co-Working Space aggregator)
2019-11 - 2021-03

Regional Sales Director 

PeopleStrong Technologies Pvt. Ltd, Gurgaon, Haryana

  • Sales strategy development for Performance & Productivity
  • Revenue generation – Individual contributor role


2019-06 - 2019-11

Director - Strategy & Business Development

Qilo Technologies Pvt. Ltd, Haryana

  • Identified and initiated initial discussions with investors to fuel qilo's growth initiatives
  • Formulated the strategic direction for the company to keep it relevant and profitable 
  • Revenue Generation – Individual contributor role


2018-04 - 2019-05

Head - Strategy 

BVC Ventures Pvt. Ltd, Mumbai, Maharashtra

  • Managed the ecommerce Logistics division
  • Evaluated funding opportunities
  • Lead in executing strategic initiatives for the group companies
  • Evaluated the launch of new services in line with the groups' core strength.


2013-12 - 2018-03

Head - Strategic Initiatives 

BVC Logistics Pvt. Ltd, Mumbai, Maharashtra

  • Launched & led the ecommerce Logistics division
  • Provided strategic insights to foster process improvements and build efficiencies in Sales & Operations
  • Provided business intelligence & insights to leadership to facilitate strategic decisions
  • Managed the yearly budget exercise with the CEO

Key Achievements

  • Successfully led the formation of the ecommerce Division
  • 100% increase in revenue FY 2017, Led the AEO accreditation
  • Designed the Process management and oversight for the Internal Repository services
  • Produced first and only corporate video.


2008-03 - 2013-11

Business Development Manager 

Bezalel Jewellers, Mumbai, Maharashtra

  • Retail sales of customized jewellery
  • Set up e-commerce channels
  • Supplier management.


2007-03 - 2008-03

Relationship Manager 

Atiitya Training & HR Consultants Pvt. Ltd

  • Direct Sales
  • Key Account Management.


2004-12 - 2006-06

Senior Customer Service Representative 

Intelenet, Mumbai, Maharashtra

  • Part of the Knowledge Champion Team
  • Won various intra/inter-department competitions
  • Recognition for Innovative Process and Product formation skills.


2003-06 - 2004-04

Project Assistant 

Goldshield Services Pvt. Ltd, Mumbai, Maharashtra

  • Creation & distribution of process and product information for the contact support staff
  • Designed modules based on training need analysis
  • Assisted in budgeting for a sub-division (PDM)
  • Assisted in the post-strategy meetings.




Goldshield Services Pvt. Ltd, Mumbai, Maharashtra

  • Conducted Market research & Market analysis
  • Assisted in developing the business plan.


2001-05 - 2003-05

Business Development Executive 

Fem Care Pharma Ltd, Mumbai, Maharashtra

  • Managing events related to Revenue Growth
  • Training Business Associates on the business model of the company & its products
  • Developing Sales & Marketing collaterals
  • Involved in the strategic planning for the division
  • Business Intelligence and insights


1999-02 - 1999-10

Music Executive 

Groove, Mumbai, Maharashtra

  • Music and audio entertainment specialist
  • Helping to upkeep the look and feel of the store
  • Operating the DJ console.







Disruptive Strategy - Harvard Business School Online

Disruptive Strategy enables you to make innovation a reality. Created by Clayton Christensen, who coined the theory of disruptive innovation, this online course equips you with the skills and techniques to develop executive-level strategy, organize for innovation, and discover customer jobs to be done.

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