Kanwar Deep

Sales & Marketing professional with 17 + years of experience based at Hyderabad looking after South India business market for LED Lighting and Automation products. Closely working with Govt / PSU, GeM, Corporate Houses and Channel Partners. Holding knowledge of Motion Sensor Products, Smart Lighting Solutions, Switch Gears, Distribution Box, Cloud, IT Hardware Products, OFC etc... Handsome experience in Business Development Strategies, Sales, Marketing Operations (Digital marketing, Online sales / E-Commerce, Classic marketing, Demo etc…), Team management, Distribution Management, Training and Monitoring, Branding Strategies, GeM concept, Govt Approvals, Quotations and Tendering, Distribution, SWOT Analysis, Product Certifications etc..

PROFESSIONAL SYNOPSIS

Sales & Marketing professional with 17 + years of experience based at Hyderabad looking after South India business market for LED Lighting and Automation products. Closely working with Govt / PSU, GeM, Corporate Houses and Channel Partners. Holding knowledge of Motion Sensor Products, Smart Lighting Solutions, Switch Gears, Distribution Box, Cloud, IT Hardware Products, OFC etc... Handsome experience in Business Development Strategies, Sales, Marketing Operations (Digital marketing, Online sales / E-Commerce, Classic marketing, Demo etc…), Team management, Distribution Management, Training and Monitoring, Branding Strategies, GeM concept, Govt Approvals, Quotations and Tendering, Distribution, SWOT Analysis, Product Certifications etc..

Highlights:

• Increase in sales by 18% on annual target by providing regular proper trainings to team members for ease of doing business, assigning territories to each member of team accordingly, taught team pricing strategy, marketing penetration Strategy, branding strategies and tricks of presentations in front of client or in exhibitions.
• 14% increase in by exploring new business markets.
• 11% increase in business by understanding problems of team members and advising ways to improve their sales performance.
• 7% increase in distribution orders by proper inventory check and new order procured.
• Reduced 12% inventory wastage and improved on time material delivery by using LIFO & FIFO methods.
• 4% hike in business by leveraging old relationships.
• 21% sales increase by oversee regional and local sales managers and their staffs bygiving them achievable sales targets by regular study of their marketing & business reports and doing regular market surveys with team to understand present business market and reasons of trend change.
• 4% sale increase by adding new client through references and regular aggressive follow ups.
• 6% increase sales through Network and personal relation development strategy.
• 3% increase in sales by regular training and updates about new product to clients, dealers, contractors etc.

CAREER COUNTER:

Working with Fortune Art LED Lighting Pvt. Ltd as Sales Head Hyderabad. Looking after South India Sales from Sept 2022 to till date.

Role: The role involves transforming the sales and distribution system by designing, driving and implementation of the efficient processes structures, building and enhancing the capability of the sales force and developing effective strategies to manage sales.

Responsibilities:

• Regular meetings with Distributors, Dealers, Builders, Interior Decorators, Contractors, Architects and Government Departments.
• Marketing operations (Digital marketing, On-line sales / E-commerce, Classic marketing, Exhibition Participation, Demo’s etc...)
• Regular up-gradation in business strategies to cope-up with changing market conditions / trends.
• Pricing strategies
• New products launching strategies.
• Claim settlements, warranty look outs and after sales services.
• Regular Demo’s & presentations to clients and Exhibitions participations to introduce products.
• Product related trainings to employees and dealers on regular bases.
• Quotations & pricing, techno commercial look outs.
• Team management, mentoring.
• Setting monthly sales goals and meeting/exceeding allocated sales targets.
• Meeting new clients at Cox level.
• Leading a distributed team of 10 plus, that includes members from internal and sales force.

Worked with Hindustan Concrete Blocks Pvt. Ltd. (BUILDING MATERIALS). – ZSM South India from May 2019 to August 2022.

Responsibilities:

• Regular meetings with Dealers, Government Departments, Builders, Interior Decorators, Contractors, Architects to introduce our products.
• Quotations & proposal look outs.
• Pricing offers for different category of clients.
• Client Relationship Management.
• Team Management, Mentoring.
• Setting of quarterly sales goals and meeting/exceeding allocated sales targets.
• New leads and opportunities

Worked with Kanta Rubber Pvt. Ltd (Construction Materials) as RSM South India from June 2015 to April 2019.

Responsibilities:

• Regular meetings with Government, Infra Companies, Builders, EPC Contractors and introduced company products.
• Quotations & proposal look outs.
• Tender Participations.
• Pricing strategies.
• Client relationship management.
• Team Management, Mentoring.
• Setting quarterly sales goals and meeting/exceeding allocated sales targets.
• To find New leads and opportunities

Worked with G.C. Group (Steel Strips) – ASM Hyderabad from Aug 2012 to May 2015.

Responsibilities:

• Meetings with companies and wholesalers to get more business from markets.
• Tracking variance with set targets, preparing standard MIS reports, conceptualizing and executing strategies to mitigate target v/s actual by checking bottlenecks if any.
• Increase customer awareness by providing them information helpful to them and help in generating more business by penetrating new markets.
• Monthly budgeting for achieving target business.
• Negotiating with companies.
• Ensuring timely consignment delivery.

Worked with HFCL Ltd. OFC CABLES ASM Chandigarh Aug 2009 to July 2012.

Responsibilities:

• Sold band width, OFC (cable), hardware (routers, modems, switches, cables, reading cards and repeaters).
• Site visits and supervisions.
• Made customer understand blueprint of project outlook or physical on site.
• Co-ordination with government officers about the matter of land for pipeline issues.
• Did meeting with the top dealers for selling the projects.
• Preparation of commission targets according to their business.
• Preparation of advertising material.

ACADEMICS:

• MBA Marketing from Punjab Technical University.
• BBA from Punjab Technical University.
• AWS (Amazon Web Service )
• SAP certificate training in SD-ECC on version 6.0 from Siemens Hyderabad.
• 1 Year Diploma in E-Commerce from STG Computers (Certified by IBM - USA).
• Well versed with MS Windows, MS office and internet applications, CAD, Dialux etc.

Personnel details:

Marital Status: Married

Languages Known: English, Hindi, Punjabi, Telugu, Guajarati, and Rajasthani.

MBA Marketing & Business Development.