Khalik Mehraj

Dedicated and results-driven digital advertising professional with a proven track record in managing and optimizing programmatic ad campaigns across diverse markets, including APAC, EMEA, and AMER. Recognized for exceptional leadership in overseeing teams specializing in account management, ad buying, trafficking, and reporting. Adept at fostering strong client relationships and ensuring the seamless execution of campaigns through a comprehensive understanding of major DSPs and ad servers.

Kinesso:
Full-time · 2 yrs 3 mosFull-time · 2 yrs 3 mos
Manager - Ad OpsManager - Ad Ops
Apr 2023 - Present · 6 mosApr 2023 - Present · 6 mos
AMAM
Jul 2021 - Apr 2023 · 1 yr 10 mosJul 2021 - Apr 2023 · 1 yr 10 mos
Mumbai, Maharashtra, IndiaMumbai, Maharashtra, India
 Leading a high-performing team of 24 members, providing comprehensive support across platforms.
 Serving as the primary point of contact for clients, internal stakeholders, and third-party providers, driving successful programmatic campaign outcomes.
 Implementing and optimizing campaigns on leading DSPs such as DV360, TTD, Verizon, Amazon DSP, Adelphic, and Quantcast.
 Ensuring adherence to QA and SLA standards for paid social execution, effectively addressing client inquiries.
 Leveraging advanced tools, including DCM, Sizmek, Double Verify, and IAS, to enhance campaign performance and brand safety.
 Compiling detailed reports with actionable insights, contributing to strategic decision-making. Leading a high-performing team of 24 members, providing comprehensive support across platforms.  Serving as the primary point of contact for clients, internal stakeholders, and third-party providers, driving successful programmatic campaign outcomes.  Implementing and optimizing campaigns on leading DSPs such as DV360, TTD, Verizon, Amazon DSP, Adelphic, and Quantcast.  Ensuring adherence to QA and SLA standards for paid social execution, effectively addressing client inquiries.  Leveraging advanced tools, including DCM, Sizmek, Double Verify, and IAS, to enhance campaign performance and brand safety.  Compiling detailed reports with actionable insights, contributing to strategic decision-making.

Accel Digital Ad Operations:
Ad Ops LeadAd Ops Lead
Accel-Digital Ad Operations · Full-timeAccel-Digital Ad Operations · Full-time
Oct 2017 - Jun 2021 · 3 yrs 9 mosOct 2017 - Jun 2021 · 3 yrs 9 mos
Pune Area, IndiaPune Area, India
 Guided a team while providing expert consultation, quality analysis, and onboarding training for new team members.
 Managed end-to-end campaigns, from forecasting to delivery optimization, and provided strategic insights for daily operations.
 Collaborated closely with sales teams, contributing data-driven recommendations for campaign enhancements.
 Maintained stable delivery of operational metrics month over month.
 Demonstrated proficiency in a multitude of tools, including AppNexus, OpenX, Yieldmo, AdSlot, Innovid, Google Ad Manager 360, Facebook Ads Manager, Twitter Business Manager, and more. Guided a team while providing expert consultation, quality analysis, and onboarding training for new team members.  Managed end-to-end campaigns, from forecasting to delivery optimization, and provided strategic insights for daily operations.  Collaborated closely with sales teams, contributing data-driven recommendations for campaign enhancements.  Maintained stable delivery of operational metrics month over month.  Demonstrated proficiency in a multitude of tools, including AppNexus, OpenX, Yieldmo, AdSlot, Innovid, Google Ad Manager 360, Facebook Ads Manager, Twitter Business Manager, and more.…see more
 

YuktaMedia:
DFP Consultant 
YuktaMedia · Full-timeYuktaMedia · Full-time
Mar 2017 - May 2017 · 3 mosMar 2017 - May 2017 · 3 mos
Pune Area, IndiaPune Area, India
 Conducted quality reviews and facilitated training sessions for seamless implementation of creative assets in ad servers.
 Designed effective solutions to address challenges, working closely with clients to enhance quality frameworks.
 Displayed proficiency in Google Ad Manager (DFP) and various other tools for streamlined ad campaign management.
 Possessing hands-on experience with various tools, including Google Ad Manager (DFP), Ajillion, Beeswax, Teads, AOL, AdColony, InMobi, Sizmek, and several in-house tools for generating reports. Conducted quality reviews and facilitated training sessions for seamless implementation of creative assets in ad servers.  Designed effective solutions to address challenges, working closely with clients to enhance quality frameworks.  Displayed proficiency in Google Ad Manager (DFP) and various other tools for streamlined ad campaign management.  Possessing hands-on experience with various tools, including Google Ad Manager (DFP), Ajillion, Beeswax, Teads, AOL, AdColony, InMobi, Sizmek, and several in-house tools for generating reports.…see more
 

AccentureL
Business operation Analyst
Accenture · Full-timeAccenture · Full-time
May 2016 - Sep 2016 · 5 mosMay 2016 - Sep 2016 · 5 mos
Hyderabad, IndiaHyderabad, India
 Produced compelling video ads for YouTube using DoubleClick for Publishers (DFP).
 Managed advertising campaigns across EMEA, APAC, and AMER regions.
 Ensured accurate implementation of ad specifications, performing quality checks for rich media creative.
 Collaborated on troubleshooting ad creative issues and met SLA and quality benchmarks. Produced compelling video ads for YouTube using DoubleClick for Publishers (DFP).  Managed advertising campaigns across EMEA, APAC, and AMER regions.  Ensured accurate implementation of ad specifications, performing quality checks for rich media creative.  Collaborated on troubleshooting ad creative issues and met SLA and quality benchmarks.…see more
 

Cybage Software:
Technical Support SpecialistTechnical Support Specialist
Cybage · Full-timeCybage · Full-time
Jan 2011 - Sep 2015 · 4 yrs 9 mosJan 2011 - Sep 2015 · 4 yrs 9 mos
Pune Area, IndiaPune Area, India
 Utilized diverse Ad Servers, including CAM, CAT, Freewheel, Google Ad Manager (DFP), and Mocean for effective creative publication.
 Managed advertising campaigns through IOs, optimizing as per advertiser needs, and generating forecast reports.
 Ensured flawless trafficking of display ads, including booking placements, scheduling, creative building, and quality assurance.
 Expertise in tools like Adx Expert, DAAT, ATLAS, Salesforce, Sizmek, and DoubleClick Campaign Manager (DCM) for efficient campaign management.

Bachelor of Business Administration