kinchit peswani

Throughout my 6 years of experience in the field of market research and analysis, I have developed a keen ability to transform complex data into actionable insights. My expertise lies in conducting in-depth market research, employing advanced statistical techniques, and translating findings into compelling reports and presentations.

Product Research & Analyst at Sarjak Containers Pvt Ltd (Feb 23 – Present)

• Competitor Analysis to understand the behavior of competitors in various market scenarios and benchmarking best practices
• Researched changing trends in the industry and presented detailed findings through graphs and charts
• Detailed research and requirement gathering to build a customer portal that will make the customer experience smooth. 
• Deep dived into the expectations of customers to be able to meet all expectations through the portal
• Helped to build marketing programs and strategies to promote the usage of the customer portal
• Drafted some striking marketing communications to promote the usage of the portal on various sites
• Data analysis on the trends over the years and made graphical representation for easy understanding of the Management
• Being updated with all the current market trends and future forecasts keeping in mind the trend over the years. This has helped in making informed decisions in future fluctuations in the market
• Owing to the nature of the role, the confidentiality of the data available has been my utmost responsibility
• Working as an individual contributor while liaisoning with other team members as and when required

Senior Research Analyst at CavinKare Pvt Ltd (Dec 21 – Jan 23)
• Customized Insights on F&B brands - e.g., market opportunity & prioritization, category & consumer understanding, concept development, communication development, Brand Track, Media Evaluation (Pre & Post), Pack Testing, etc.
• Lead Research proposals and formulate research Plans through Scoping.
• In-depth Qualitative Analysis.
• Providing solutions and Market Analysis for insights.
• Executing research projects by ensuring Quality and Timelines within teams.
• Own Process from brief to insight delivery including brief refinement & issues.
• Own Input & output quality including Stakeholder Presentation.
• Data Analytics: Developing an in-depth understanding of consumer and content using viewership & consumption data.

Research Executive at Projects Today India (July 20 – Nov 21)
• Gathering exclusive Information on various projects (Construction, Infrastructure, Transport, Oil & Gas, etc.) for a Business Intelligence Platform, which are upcoming and ongoing in India. Collecting information from various sources via extensive Primary and Secondary research
• Updating Project Profiles from time to time including the Technical and Financial aspects of the project like
• Scope/technology/process and any other progress related to projects.
• Preparation of Reports based on Sector/ Industry/Area of Study to derive Specific and General Insights.
• Extracting and managing financial aspects of the projects along with Costing/Budgeting analysis.

 Marketing Intern at Swan Solution & Services Pvt Ltd (May,19 - July,19)
• Developing efficient and intuitive Marketing Strategies
• Creating quarterly Marketing Plans
• Working in tandem with OEM's like HPE, Microsoft, SOPHOS, ARUBA, and Fortinet, to Promote their products via Social Channels, conducting customers Events, creating customer Testimonials, case studies, and electronic Direct Marketing
• Lead Generation
• Conducting Market Research and providing Analysis to evaluate trends, brand awareness, and competition ventures.
• Performing Paid Ads on Google and LinkedIn
• Coordinating with various agencies and acting as a SPOC

Marketing Intern at Larsen & Toubro Realty (April,18 - August 18)
• Conducted Primary & Secondary Research to understand the market needs.
• Shortlisted major Competitors for the company and did a brief Competitor Analysis
• Interviewed walk-ins and existing customers to get Insights about the upcoming projects.
• Lead a team of 10 people for making an Advertisement for the Emerald Isle Phase 1 project.

Sales & Marketing Executive at Anand Arc Pvt Ltd (April,16 - June 17)
• A thorough Market Survey was done for the first 2 months for Acquiring new customers, Redesigned the sales pitch accordingly
• Cold Calling to acquire new customers.
• Maintained Relationships with existing customers, Handled Queries for new & existing customers telephonically & personally.
• International & Domestic exhibitions
 

Global MBA (June 2017-September2019):
A) Marketing (Anglia Ruskin University, United Kingdom) (Aug, 18 - Sept, 19)
• Marks Obtained: - 85%
• Relevant Coursework: Digital Marketing, Consumer Behavior, B2C & B2B Marketing, Advertising, PR, Branding Strategy, Rural Marketing, IMC, Service Marketing, Project Management, Marketing Research
B) PGDBM, Marketing (Thadomal Shahani Centre for Management, Mumbai) (June,17 - April, 18)
• Percentage: 78%