Kinchit Peswani

Marketing, Data-driven and strategic Consumer Insights professional with 9 years’ experience across FMCG, logistics, and real estate. Delivered 100+ research projects influencing ₹200 Cr+ in business decisions. Improved campaign ROI by up to 30% and increased market share in competitive categories. Skilled in qualitative & quantitative research, competitive analysis, campaign optimization, and cross-functional leadership.

Sr. Product Research Analyst & Digital Marketing at Sarjak Containers Pvt Ltd (Feb 23 – June 2025)

Role:

• Designed and executed digital marketing strategy, increasing online reach by 15% MoM and campaign conversions by 30%.
• Led UI/UX overhaul and SEO/ASO optimization, boosting organic rankings and site engagement by 40%.
• Managed ₹15-20 lakh ad budget per month across Google & LinkedIn, achieving 30% higher ROI.
• Led integrated campaigns across email, WhatsApp, and LinkedIn InMail, lifting customer engagement by 15%.
• Grew social media audience by 40%, adding 10K followers through consistent brand storytelling.
• Directed agency relationships to streamline content delivery and campaign performance.
• Managed end-to-end content creation for website, social media, and communications.
• Supported offline events and exhibitions.
• Led and mentored a high-performing team.

Sr. Product Research Analyst | Feb 2023 – Jun 2025

Arcon Container Pvt Ltd, Mumbai 

Role:

• Conducted in-depth competitive benchmarking, influencing strategic shifts that delivered 2% market share growth in a mature industry segment.
• Managed 3 product launches, increasing qualified lead generation by 35% and boosting conversion rates by 20%.
• Built and implemented a customer portal informed by research insights, increasing portal engagement by 25% and customer satisfaction by 15%.
• Reduced time-to-insight by 30% through interactive visual dashboards for leadership teams.

Sr. Research Analyst | Dec 2021 – Jan 2023

CavinKare Pvt Ltd, Chennai 

Role:

• Led 50+ consumer research projects across food, dairy, skincare, and hair care, influencing NPD and brand repositioning decisions.
• Conducted media evaluation studies to optimize advertising strategies. Provided actionable recommendations that enhanced campaign effectiveness and return on investment (ROI) by 30%.
• Led initiatives to monitor brand health, consumer perception, recall, and competitive positioning. Offered strategic insights that informed repositioning efforts.
• Executed retail audits (Nielsen/Kantar) to track distribution gaps and shelf performance, driving category share gains.
• Delivered packaging optimizations that improved consumer purchase intent and shelf appeal.

Research Executive | Jan 2020 – Nov 2021

Projects Today India, Mumbai 

Role:

• Produced 20+ industry reports covering infrastructure, oil & gas, real estate, and manufacturing, enabling data-backed investment decisions.
• Developed sector-specific trend forecasts that informed client bidding strategies.
• Built proprietary databases through extensive primary and secondary research, improving client access to verified project intelligence.

Sales & Marketing Executive | Apr 2016 – Jun 2017

Anand Arc Pvt Ltd, Mumbai

Role:

• Delivered ₹40 lakh revenue in 6 months by penetrating new customer segments.
• Redesigned sales pitch based on market survey insights, increasing conversion rates and shortening sales cycles.

Marketing Intern | May 2019 – July 2019

Swan Solution & Services Pvt Ltd, Mumbai

Role:

• Formulated efficient and intuitive marketing strategies that align with business objectives and market demands.
• Created comprehensive quarterly marketing plans that outline key initiatives, target audiences, and performance metrics.
• Leveraged social channels to enhance product visibility and engagement.
• Organizing and conducting customer-focused events that facilitate direct interaction and showcase product offerings.
• Developed compelling testimonials and case studies to highlight customer success stories and product effectiveness.

Marketing Intern | April 2018- August 2018

Larsen and Toubro Realty Ltd, Mumbai

Role:

• Performed extensive primary and secondary research to understand market needs and dynamics within the real estate sector.
• Identified and shortlisted major competitors in the real estate market, conducting a thorough competitor analysis.
• Conducted interviews with walk-in prospects and existing customers to gain insights into their preferences for upcoming projects. Developed a structured questionnaire to capture valuable feedback. 
• Based on competitor analysis and customer feedback, designed various internal layout options, including comparisons with current competitor layouts.
• Developed a targeted questionnaire for existing customers to understand their upgrade preferences for future residence choices. Collected insights on potential upgrades, including desired features and amenities, to guide product development and marketing strategies.
• Managed all aspects of the advertisement production for the L&T Realty Emerald Isle Phase 1 project. Oversaw end-to-end operations, from conceptualization to execution, ensuring high-quality visuals and messaging that effectively showcased the project’s unique attributes.
   

Global MBA (June 2017-September2019):

A) Marketing (Anglia Ruskin University, United Kingdom) (Aug, 18 - Sept, 19)

• Marks Obtained: - 85%
  Relevant Coursework: Digital Marketing, Consumer Behavior, B2C & B2B Marketing, Advertising, PR, Branding Strategy, Rural Marketing, IMC, Service Marketing, Project Management, Marketing Research

B) PGDBM, Marketing (Thadomal Shahani Centre for Management, Mumbai) (June,17 - April, 18)

• Percentage: 78%

C) B.Com (Smt. MMK College of Commerce & Economics) (June,13 - April,16)

• Percentage: 50%