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Krunal Patel

Krunal Patel

Vice President Marketing | Kotak mahindra bank
Ahmedabad, Ahmadabad

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About Krunal Patel:

Diverse experience as a Marketing professional, spanning over 19years, with expertise in Brand Management, Product Marketing, Marketing Activations, Events, Advertising, Digital marketing and Sales support in the Retail Banking, Consumer Durables, and Manufacturing sectors.

Currently serving at Kotak Mahindra Bank, as a Vice President – Marketing, National Marketing Manager.

Strategic Projects

  • 6% brand campaign – Subbu Sab janta hai with Vinay Pathak
  • Kona Kona Kotak – Kotak & ING Vysa Bank brand merger campaign
  • With Ranveer Singh, #Indiainvited & #Dreamsinvited  to support 811 and SA deposit growth
  • Its grt 2b 25 –25th year silver jubilee campaign
  • Launched brands like My Junior a/c, ActivMoney, PYC under Mobile banking app & Privy League – Priority banking program
  • Effectively develop toolkit for AR based activation around ATL campaign with Ranveer Singh.
  • Handled key milestones like India’s first digital branch launch, 250th branch launch, Foundation days, 500th branch launch, first digital elobby launch for RL business.
  • Managed strategic change over of PAN India branch VM for RL&CBRL network.
  • Developed 360-degree brand activation model to evaluate and manage Marathon sponsorships across India, applicable to 12 different marathons.
  • Digitalization of branch signage and in store merchandise across india.
  • Standardization of Corporate salary on-site brand VM and collateral deployment project.
  • Developed tool kit & standardize branch launch program in three phases.
  • Hyperlocal merchant alliance with spread over 3000+ retail brands across india.
  • Kona Kona Cashfree – unique experiential marketing route to promote digital payments.
  • Managed national CSR lead activation program on plastic ban #konakonagreen
  • Spearheaded the project on Hyperlocal alliance to improve customer footfalls at E lobbies.
  • CRM next integration with mkt activations
  • Virtual employee engagement 
  • Metaverse project 

Job Role & KRA

Brand Communication – Savings A/c. & Priority Banking

  • Successfully launched Brand – Privy League under Priority banking program
  • To proactively drive RL products portfolio and develop communication strategies. 
  • Activate product/brand campaign across media (TV, Digital, Print, Outdoor, Radio & Internet) 
  • Develop campaigns on social media (Facebook & Instagram) in consultation with digital team.
  • Effectively utilizing SEO to identify successful digital marketing methods to support campaigns.
  • Product launches & Co-ordination with the regional marketing team to implement & maintain branding strategy effectively.
  • Device & activate DM initiatives 

Marketing Activation 

  • Leading the Regional Marketing team of 20 direct/indirect repartees to strategize the Brand Activation, Brand Visibility & Alliance Programs.
  • Branch launch planning & execution activities
  • Promotion & Visibility drive for New Branch & ATM launches 
  • Alliance & Corporate tie-ups for market promotions.
  • Device & Activate Regional Marketing & local lead generation programs for new Customer Acquisition 
  • Negotiate costs, seek approvals, co-ordinate with sales & regional marketing team for implementation and monitor activation deliverable to increase sales volumes. 

Before kotak, I have held positions such as Marketing Manager (Consumer Electronics) at Videocon Industries Ltd., During my days with Videocon, I got the chance to launch brands like Integra LCD TV, Sound Station TV & Videocon D2H.

 

 

 

 

Experience

  • Successfully launched Brand – Privy League under Priority banking program
  • To proactively drive RL products portfolio and develop communication strategies. 
  • Activate product/brand campaign across media (TV, Digital, Print, Outdoor, Radio & Internet) 
  • Develop campaigns on social media (Facebook & Instagram) in consultation with digital team.
  • Effectively utilizing SEO to identify successful digital marketing methods to support campaigns.
  • Product launches & Co-ordination with the regional marketing team to implement & maintain branding strategy effectively.
  • Device & activate DM initiatives 
  •  

Education

  • Executive Management Program – Digital Marketing and Analytics                                      First Class 

Indian School of Business, Hyderabad                                                                                              (2023)

 

  • Post Graduate Diploma in Business Administration (P.G.D.B.A.)                                            First Class

         - Marketing                                                                                                                                   (July ’03- May ’05)

         Institute for Technology & Management (ITM), (Mumbai)                      

 

  • Bachelor of Engineering (B.E.)                                                                                                               First Class

         - Instrumentation & Control                                                                                                     (Aug. ’98 – April ’02)   

         Dharmsinh Desai Institute of Technology (Gujarat)                                                     

 

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