Lalith Valluri

Sports management professional with over 10 years of professional playing experience and work experience within the sports industry. Graduated from the university of Liverpool with a masters degree in sports business and management. 

Andhra Premier League - Head of marketing & Communications (RV Division)

Managed dual roles as an on-screen presenter and Head of Marketing and Communications for the Andhra Premier League 2024, organized by the Board of Control for Cricket in India and broadcasted by Star Sports India. Oversaw the creation and execution of all brand-building activities and marketing campaigns, ensuring cohesive and impactful promotion of the league.

Jul’24 - Aug’24

On-screen Presenter & Commentator

For the Andhra Premier League 2023, Organised by the Board Of Control For Cricket In India and broadcasted by Star Sports India.

Jun’23 - Jul’23

Head of Marketing - YOS Sports Healthcare

Performed roles in marketing, client relations, and branding. Managed the entire marketing department, designing and executing comprehensive marketing and branding campaigns. Led various branding initiatives and was responsible for enhancing customer engagement across all digital platforms.

May’23 - Jun’23

Liverpool Football Club - Media & Marketing Intern

I actively contribute to the marketing team by analyzing data and examining branding strategies. I work closely on the development of commercial content and apply insights to drive effective marketing strategies.

Aug’24 - PRESENT

Founder - PREPEL Sports Management

Oct’21 - Nov’22

Sales & Marketing Intern - The Times Foundation (TOI)

Learned to manage the sales pipeline using CRM systems, effectively prospect leads, and conduct sales presentations. Mainly gained experience in negotiating deals and building strong client relationships. Also collaborated with the marketing manager to develop effective advertising and branding strategies, gaining insights into the potential of customer engagement, enrollment, and sales.

Jun’20 - Sep’20

started an athlete management firm, specializing in connecting athletes with brands and sponsorship opportunities. Scaled the business rapidly, securing over 135 professional athletes within the first month. Built and led a high-performing team of 25 employees consisting of marketing professionals, content producers, and many others. Personally handled all key negotiations and client relations, driving growth and positioning the company as a go-to partner for brands seeking to collaborate with elite athletes.

masters degree in sports business and management. 
University of Liverpool