mayank kumar

To establish a successful and impactful career in Information Technology and Digital Marketing by leveraging my current expertise, continuously enhancing my skills, and contributing strategically to organizational growth. I am committed to ongoing learning, professional development, and aligning my efforts with the company’s vision and long-term objectives to drive measurable results.

Core Competencies

App Store Optimization (ASO) – Enhancing app visibility and conversion rates across app marketplaces.

Search Engine Optimization (SEO) – On-page, off-page, and technical SEO strategies for improved search visibility.

Social Media Marketing – Strategic content creation, engagement, and analytics-driven campaigns.

WordPress Website Management – End-to-end website updates, optimization, and maintenance.

Facebook Advertising – Targeted ad creation, A/B testing, and performance tracking.

Google Ads Campaign Management – Search, display, and remarketing strategies to maximize ROI.

Local SEO – Creating, optimizing, and managing Google Business Profiles for local market reach.

4+ years of experience in Digital Marketing, Social Media Marketing (SMM), and App Store Optimization (ASO).

Proven track record in improving app visibility, boosting organic rankings from page 3 to Top 5 for high-competition keywords, and delivering a 21% increase in organic traffic.

Skilled at driving installs, enhancing retention, and executing data-driven campaigns for apps with 50M+ installs.

Professional Experience

Digital Marketing Executive – Rareprob Solutions Pvt. Ltd. (Jan 2023 – Present)

Managed Google UAC campaigns with budgets up to ₹17 lakhs.

Worked on tCPA, tROAS, tCPI bidding strategies to optimize performance.

Promoted large-scale apps like ASD Rocks Video Player & ASD File Manager.

Executed ASO strategies: keyword research, A/B testing, custom store listings.

Led social campaigns (Facebook, Snapchat, Bing Ads), influencer outreach, and event-based engagement campaigns.

Improved retention with onboarding flows and UI/UX enhancements.

Social Media Executive – Strictly Organic LLP (Jul 2022 – Dec 2022)

Managed Facebook ads, purchase campaigns, and awareness campaigns.

Created engaging content calendars, blogs, and influencer collaborations.

Conducted retargeting strategies and tracked trends with Google Trends.

SEO Executive – Qurizon Technologies Pvt. Ltd. (Jan 2021 – Jun 2022)

Conducted keyword research, link-building strategies, and blog content.

Focused on driving organic SEO growth.

Social Media Executive – Murari Digital Marketing (Jan 2020 – Jul 2020)

Created social media strategies, awareness ads, and reports.

Pursuing MBA in Business Analytics & Marketing (2025) – Uttaranchal University.

Bachelor of Computer Applications (2022) – Maharaja Agrasen Himalayan Garhwal University.

Diploma in IT (2019) – Government Polytechnic Dehradun.