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Kaushik Talukdar

Kaushik Talukdar

Senior Content Specialist | Copy/Content

Marketing / Advertising / Public Relations

Bengaluru, Bengaluru Urban

Social

About Kaushik Talukdar:

A creative professional with a personal knack for staying up to date with the latest in tech. This is my 4th year in content/copy with experience now ranging across Audio, Smart Wearables, Fashion, Education & HR tech.

Experience

  • Senior Content Specialist
    Boult Audio


    Developed enhanced content flow for brand store - new product
    category launch of Soundbars & Home Audio

    Overseen end-to-end content development for App UI.

    Overhauled Marketing Automation content for all channels.

    Campaigns - 6 Year Anniversary on-ground activation/Boult X Ford
    Mustang series/Boult Unwrap.

    Video Shoot Strategy: Scripting + Voice-over for product shoots.

    E-commerce + D2C content (Brand store, PDP + Amazon A+) for
    launch of 17 Smartwatches, 11 Earbuds and 1 Soundbar.

    BAU - Social media creatives + Website content + Founder's
    LinkedIn + Performance marketing ads + Packaging + PR edits.
     
  • Copy/Content Writer - Digital Services
    Emporiom Digital Pvt. Ltd

    Created textual content, long form and copy, website landing
    page, social media, video scripts, performance ads

    Brands worked on : PeopleStrong, IndusInd Bank, Forest Essentials,
    Beetel, W For Woman, Aurelia, Bobcat

    Worked on Brand Identity Relaunch for APAC's Choice of HR Tech
    "PeopleStrong"

    Worked on Aurelia's Alia Bhatt campaign “Be Compliment Ready”
     
  • Lead Content Creator
    Solethreads

    Regularly led core team of Graphic Designers and Social Media
    Executives on the creation of Campaigns; contributed directly to
    higher sales during campaign run time.

    Created textual content, visualized graphic content for new
    website launch.

    Created textual and graphic content for regular Social Media
    updates/posts.

Education

Master's in Advertising and Marketing Management
Amity University, Noida (2018-2020)

Bachelor's in English Literature
Tezpur Central University, Assam (2014-2017)

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