Kaushik Talukdar

A creative professional with a personal knack for staying up to date with the latest in tech. This is my 4th year in content/copy with experience now ranging across Audio, Smart Wearables, Fashion, Education & HR tech.

• Senior Content Specialist
  Boult Audio
  
  
  Developed enhanced content flow for brand store - new product
  category launch of Soundbars & Home Audio
  
  Overseen end-to-end content development for App UI.
  
  Overhauled Marketing Automation content for all channels.
  
  Campaigns - 6 Year Anniversary on-ground activation/Boult X Ford
  Mustang series/Boult Unwrap.
  
  Video Shoot Strategy: Scripting + Voice-over for product shoots.
  
  E-commerce + D2C content (Brand store, PDP + Amazon A+) for
  launch of 17 Smartwatches, 11 Earbuds and 1 Soundbar.
  
  BAU - Social media creatives + Website content + Founder's
  LinkedIn + Performance marketing ads + Packaging + PR edits.
   
• Copy/Content Writer - Digital Services
  Emporiom Digital Pvt. Ltd
  
  Created textual content, long form and copy, website landing
  page, social media, video scripts, performance ads
  
  Brands worked on : PeopleStrong, IndusInd Bank, Forest Essentials,
  Beetel, W For Woman, Aurelia, Bobcat
  
  Worked on Brand Identity Relaunch for APAC's Choice of HR Tech
  "PeopleStrong"
  
  Worked on Aurelia's Alia Bhatt campaign “Be Compliment Ready”
   
• Lead Content Creator
  Solethreads
  
  Regularly led core team of Graphic Designers and Social Media
  Executives on the creation of Campaigns; contributed directly to
  higher sales during campaign run time.
  
  Created textual content, visualized graphic content for new
  website launch.
  
  Created textual and graphic content for regular Social Media
  updates/posts.

Master's in Advertising and Marketing Management
Amity University, Noida (2018-2020)

Bachelor's in English Literature
Tezpur Central University, Assam (2014-2017)