Mohammad Lareb

Versatile accomplished business development professional with 18 years of rich diverse experience seeks a management assignment to utilize multifaceted competencies and deliver outstanding value-adding results aligned to corporate goals and objectives 

CIMS Medica India Pvt Ltd │Bengaluru, India │Business Development Manager │February 2024 – September 2024

CIMS Medica India Pvt. Ltd. is a global leading provider of drug information, educational content and marketing services to healthcare professionals, pharmaceutical marketers, and consumers.

• Reported to the Manager – Sales, led a team of 2 and drove business development activities to identify & follow-up new business opportunities in the healthcare sector
• Formulated & executed effective business strategies to consistently achieve performance metrics including sales & revenue targets and growth objectives 
• Identified potential partnerships through various channels, evaluated requirements and prepared & delivered compelling proposals & presentations, negotiated & secured profitable deals & contracts 
• Developed & presented sales materials to showcase the company’s competencies and highlight value proposition to clients.
• Built & sustained strong relationships with existing clients, ensuring quality service delivery & support as well as issue resolution to achieve customer satisfaction & loyalty 
• Liaised and communicated with healthcare professionals & industry partners to build relationships ensuring sustainable business pipeline
• Worked closely with cross-functional teams in the organization contributing to achievement of corporate business objectives and drive growth 

Life Line Medical Store │Bengaluru, India │Business Owner │July 2014 – December 2023

Owned & managed a retail pharmacy in Bengaluru

• Managed operations of the retail pharmacy selling prescription & OTC medicines, implementing strategies to achieve revenue targets & business growth
• Provided efficient customer service, tracked customer behavior and utilized insights to develop & execute strategies to ensure customer satisfaction & increase the customer base.
• Developed & implemented effective marketing & sales strategies to improve the store visibility & reputation  in the community and drive sales.
• Coordinated with medical distributors & representatives of pharmaceutical companies to ensure availability of stocks to meet business demand.
• Improved efficiency of business operations by streamlining systems & processes including inventory, cash flow & regulatory compliance 

IBM India Pvt Ltd │Bengaluru, India │Test Specialist │June 2010 – March 2013

IBM is a leading global technology company providing IT services & consultancy to clients across diverse domains including healthcare 

• Worked as a test specialist contributing to 2 projects for US clients – MetLife, a leading insurance company and Express Scripts, a leading pharmacy benefits management (PBM) organization – in the healthcare domain 
• Analyzed software testing methodologies and participated in development & delivery of high-quality solutions meeting client needs.
• Designed, executed test cases & analyzed outputs ensuring quality, compliance with industry standards as per the project scope.
• Worked closely with development teams in identification & resolution of defects in the tested software solutions.

Medley Pharmaceuticals Ltd │Mumbai, India │Assistant Product Manager │April 2009 – October 2009

Medley is a global pharmaceutical company with a strong presence in pharmaceutical formulations 

• Managed the lifecycle of assigned products from development stage to commercialization and tracked product performance in terms of sales & revenue and implemented improvement plans.
• Participated in the development & execution of product launch plans covering pricing, positioning & promotion to achieve predefined targets. 
• Conducted market research & analysis to map market trends & product opportunities, identify target audiences and provide strategic inputs to management. 
• Formulated & implemented product marketing strategies with an optimum mix of ATL/BTL activities to deliver business objectives 
• Developed & implemented brand strategies, managed brand identity & messaging across multiple channels and coordinated activities related to advertising, public relations & events  to improve brand awareness & loyalty 
• Worked closely with cross-functional teams including R&D, manufacturing & sales contributing to product success 
• Maintained up-to-date knowledge of industry regulations & best practices and ensured compliance with of regulatory requirements & guidelines of agencies like FDA & DCGI

Centrix Technologies Pvt Ltd │Hyderabad, India │Business Development Manager │July 2006 – March 2009

• Developed & implemented strategies for business development and brand promotion of various pharmaceutical products to deliver revenue & growth objectives 
• Conducted comprehensive market research to identify emerging trends & opportunities, map competitor activities and formulated effective business action plans.
• Coordinated development & execution of targeted marketing campaigns to increase brand visibility and expand market coverage 
• Built, fostered & managed relationships with key stakeholders including healthcare professionals and clients to drive sustainable growth 

Pfizer Ltd │Kolhapur, India │Trainee Professional Service Representative │November 2004 – June 2006

Pfizer is one of the world’s leading biopharmaceutical companies

• Managed promotion of the company’s pharmaceutical products in the assigned territory to achieve/exceed sales targets.
• Built & maintained excellent professional relationships with healthcare professionals including key opinion leaders and provided effective briefing on products to generate prescription sales
• Organized & conducted product education sessions to build strong awareness of the company’s brands & products across target audience 
• Tracked & analyzed market dynamics and mapped customer needs and provided inputs to boost overall sales performance 

• Master of Marketing Management (MMM), University of Pune, Pune, India, May 2004, 70%
• Bachelor of Pharmacy (B.Pharm.), Nagpur University, Nagpur, India, April 2001