Mohit Jain

Dear Recruiter, 

I am a ‘Marketing specialist’ with 18+ years’ work experience, spanning across key roles in Product and Brand marketing, Planning and execution of ATL, BTL and Digital marketing campaigns, New Product development, Consumer insights, Strategy planning & Channel Sales.

Over the years of working with reputed Global and Indian companies,  I've worked on categories like Mobile phones and mobile apps, Consumer electronics, Home appliances and IT products, leading Digital marketing for Mobiles and mApps - development, content and its marketing, Integrated marketing communications for Consumer electronics/Home appliances, marrying product features to consumer needs, New Product development and Product innovations, contributing to business growth, generating best practices through industry first activations.

Some of my Key Professional highlights include:

• Led the Digital campaign for Galaxy A series, established Galaxy A as the premium Upgrade device amongst millenials, successfully executed industry first Passion point marketing and crowd sourcing content, without losing MS.
• Successfully designed and launched a 'Make for India' Washing Machine at Samsung. Led the end to end process of New Product development - identifying need gaps, developing Product Features, developing design solutions and its Pan India launch as part of research and marketing team respectively. 
• Developed Consumer insight driven extensive ATL, BTL, Retail, Regional communication and Mobile Apps for Washing machines and Microwave ovens - content appreciated and used by 16 countries. Achieved business KPI and MS Number 1.
• Lead the Industry first marketing innovations & best practices for Washing machine launch & received the Quarterly Business award, CEO's Excellence & Global best practice award.
• Repositioned Microwave Ovens on 'Relevance' by addressing category 'myths' leading to Microwave Oven market leadership Feb 2016. Paving the path to category localization as key USP.  Strategy replicated by industry peers.
• Selected for establishing the Marketing function at Samsung Nepal Subsidiary, part of CEO's project for up-skilling Nepal subsidiary team & Channel partners alignment.
• Initiated Zero dollar marketing for ‘App ecosystem’ for visibility and & 1.4X increase in transactions, users and clicks 
• Lead the Information Security management ISO27001 certification for Digital marketing team
• Led the Innovative research and recommendations for reversing the LED TV launch failure/smartphone’s slow off take

I’ve worked with C level execs and have grown horizontally with agility and an always-on learning approach, switching as per biz needs, applying Solution-oriented approach to business issues, an eye for detail and risk sensing capabilities have enabled deliveries on leadership expectations.

I now intend to use my expertise in product, brand and digital marketing to manage and enhance the end to end marketing and communication approach for an organization.

Digital Marketing Manager, Digital Health, Abbott Healthcare Limited, Mumbai, Nov ’21 - Feb ’22 

Lead the project management for digital assets, content, launch planning & marketing, aligned to customer journey (HCPs & Patients) and business needs

• Collaborate with cross-functional teams, as an SME, to provide support in the planning & delivery of campaigns, in alignment with affiliate’s need
• Work closely with marketing teams and stakeholders to develop and execute comprehensive Omni channel strategies
• Coordinate and lead the engagement with vendors, partner and internal stakeholders for smooth operation
• Establish success metrics, monitor KPIs and apply relevant customer insights to help optimize content ROI
• Regularly monitor and analyze industry benchmarks and content trends

Digital Brand Marketing Manager, Corporate Marketing, Samsung India Electronics, Gurugram, Dec ’16 - Dec ’19

Complete ownership of digital campaigns for Premium smartphones, Mobile apps & Special HQ projects, also responsible for Social response management, Social listening insights, ORM and Crisis management

• Drove planning and execution of digital campaigns for premium product launches. Developed Social media strategy and content to amplify product proposition and drive engagements, conversations, drive purchase intent and generate leads
• Spearheaded the campaign ideation, content development and execution of microsites, digital films, influencer content, innovative unboxing, Social, Display, SEO, SEM, to drive Product awareness, Search query volume & site visits
• Managed Consumer Experience by optimizing websites, mobile sites, social channels, app creative, search campaigns and e-com
• Leveraged data & insights to understand and address target customers based on attitudes, preferences and behaviors
• Identified content, platform and partner innovations for product launches to drive reach and engagement
• Initiated zero-dollar marketing for ‘mobile apps ecosystem’, garnering substantial increase in transactions/users/clicks 
• Delivered strategic inputs to business by initiating insight generation from E-com & social channels, supported Samsung’s Make for India initiative and identified product gaps for targeted communication 
• Mitigated Brand Risk through risk sensing & cross functional collaboration. Monitoring channel sentiment and VOC resolution on social channels
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Brand Manager - Home Appliances, Corporate Marketing, Samsung India Electronics, Gurugram, Dec ’12 - Nov ’16 

Complete ownership of development & delivery of Integrated Marketing Communication programs for Home Appliances biz, GTM planning and new product launches

• Developed comprehensive marketing plans covering ATL, BTL and Digital activities including TV, Print, Catalogues, POS material, Inshop & Outdoor branding, Demo videos, Product information guides, Digital, E-Com, Influencers and Social media amplification for brand visibility.
• Led the insight driven brand strategy to re-positioning of Microwave Ovens as ‘Made for Indian cooking’, involved communication designing  and asset development for POS, EDMs and Digital, leading to 4% increase in MS
• Conceptualized and partnered with internal/external stakeholders for developing industry first ‘Microwave Cooking app’ & positioned Samsung microwaves as ‘Smart Ovens’
• Identifying insights, developing user personas, use cases, developing communication briefs, deliverables and timelines to creative agency. Marketing budget management
• Led the development & management of Quarterly & festive consumer promos for Home Appliance biz

Deputy Manager - Corporate Strategy Office, Samsung India Electronics, Gurugram, Aug ’11 - Nov ’12 

Lead the special task force for fitment evaluation of the HQ identified next-gen growth engines for Indian subsidiary. Involved working on special projects in close coordination with Top management & HQ

• Competitive landscaping & recommendations for the launch of Samsung Medical Equipment business in ’13

Assistant Manager - Consumer & Market Insights (SWA) Samsung India Electronics, Delhi, April ’07 - July ’11 

Insights management for Consumer electronics, Mobile & IT biz, collaboration with Indian & Global research partners, management consultants, design houses and KPO's

• Identified Channel’s lack of preparedness for handing Smartphone sales during slow sales off take
• Responsible for Qualitative & Quantitative research including consumer profiling, Shopper buying behavior, Product tests, Concept evaluations U&A, New Product Development & B2B research to support business planning
• Managed Brand equity & Channel attitude research projects and other global evaluation studies
• Management of Annual research budget & research partners/consultants. detailing research briefs, evaluating & finalizing proposals, field briefing, legal/financial contracts & time/cost optimizations

Senior Executive - Strategy Planning & Market Intelligence (SWA), Samsung India Electronics, New Delhi, Jun ’05 - Mar ’07

Established the Market Intelligence function at Samsung India, worked as consultant to management on key Biz issues

• Initiated adhoc/tactical research projects to gain research acceptance from Indian stakeholders, ‘educating’ stakeholders on basic usage of Brand/ Channel trackers & GFK Market share reports
• Initiated Tracking & reporting trends based on Nielsen’s / IDC retail audit for Market & Display shares providing a wider evaluation of company’s performance

Sales In charge, Apollo Tyres Ltd, New Delhi/Varanasi, Jan ’05 - May ’05

• Creating consumer pull by consumer engagement and channel connect for regular Truck tyre sales
• Created demand for Apollo agricultural tyres in rural areas through accompanied road shows

Territory Sales In charge, MRF Tyres Ltd, New Delhi, Sept ’03 - Dec ’04

• Responsible for Truck Tyre sales in India’s biggest & most competitive trucking centers of North & East Delhi
• Regional winner of highest number of referral customers & fleet account appointments. Converted competition consumers through extensive consumer meets, product trials & partner engagement
• Single point contact of HO Product team to understand consumer buying and changing usage trends. Tracking competitor policies, prices, schemes, discounts & new product introductions

2008 - 2009 - Online Certification on ‘Principles of Market Research’, University of Georgia

2001 - 2003 - MBA (Marketing), International Management Institute (IMI), Delhi

1997 - 2000 - B. Com from HNB Gharwal University, DAV (PG) College, Dehra Dun

Course Certifications and Workshops

• CIPTM level 1 certification from the FGH Academy of Competitive Intelligence, Boston, USA
• Certificate course in Business to Business Marketing from IMI, Delhi
• Consumer Insight Workshop at the A.C Nielsen Center for Marketing Research, University of Wisconsin. Industry interaction at Kimberly Clark’s Global innovation & design studio, Greenville
• Completed Google certificate courses ‘Google Analytics for Beginners’ and ‘Advanced Google Analytics’
• Completed Google certificate courses ‘The fundamentals of Digital marketing’ and ‘Introduction to Data Studio’
• Completed LinkedIn certificate courses ‘Marketing on LinkedIn’, ‘LinkedIn Sponsored Content’, ‘Learning PPC with Google Ads’, ‘Programmatic Advertising Foundations’ and ‘Agile Marketing Foundations’
• Udemy course on ‘Ultimate SEO training 2020’
• Trained on Market place assessment at Samsung MEA HQ
• Samsung Essentials for Marketing Certificate, Samsung HQ
• Successfully passed The Company Secretaries Foundation course, ICSI
• Ongoing Digital Marketing courses from Google, LinkedIn Learning, Amazon and Social channels