Nagabushanam P

Detail-oriented marketing manager experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.

• Currently working at MapMyGenome India Ltd, Hyderabad as a Manager - Digital Marketing since September 2021.
• Managing company's digital marketing activities such as all campaign formats on Google, Social media, Native advertising, Influencer marketing, Content marketing, Email marketing, WhatsApp marketing & SEO.
• Executed multi-city traditional marketing activities such as OOH advertising, Events/expos marketing, CMEs, BTL campaigns, Print, Radio & Health Camps.
• Creating ROI marketing analytics on all digital platforms, activities, opportunities, competitor analysis & campaigns that align with company goals.
• Initiated brand position strategies in digital & offline marketing activities to increase product reach.
• Initiated & conceptualized a brand new video shows to create awareness & position brand in industry.
• Created cohort analysis for each product that will increase reach, leads & align to sales goals.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Coordination with design, IT & product teams to achieve company goals.

B.Tech graduate from Kakinada Institute of Engineering & Technology, Kakinada in the year 2011.