Nitin Mehra

I would like to introduce myself as an Enterprising, Motivational, Innovative Business Leader and Mentor with 27 years of experience, acumen and adept in Sales, Marketing, B2B B2C Operations, Business Development, New Business Development, Key Account Management, Channel Management, Stakeholder Management, Public Relations, Negotiations, Communications, Team Building and  Management, Talent Development, Cross-Functional Team Leadership, Profit and Loss (P&L) Management, Mergers and Acquisitions (M&A), Partnerships, Joint Ventures, Overall Management and Business Growth majorly across diversified genres. 

I am currently associated with Indian Cable Net Company Ltd - A Member of Siti Networks, Essel Group of Companies, Kolkata, India in the capacity of a Unit (Siti Maurya Cable Net Company Ltd) and Business Head since September 2013. I am accountable for developing and implementing effective sales promotion plans and acquired the maximum number of key accounts in specific markets leveraging extensive market knowledge. I am responsible for overall business operations with profit-centered aptitude and developing and implementing effective strategies for delivering top-line and bottom-line targets. I conduct market research and studies to ascertain the company’s market standing, identified new areas for business development, and collaborate with distributors to expand the customer base. I also am overall in-charge of management of Cross- functional Teams headed by Senior Managers responsible for New Launches-Service, Product and Projects, Finance and Accounts, Human Resources, Office Administration, Control Room and Studio Operations, Advertising Sales, Content Production & Management, Call Center, Litigation, Statutory Compliance, Service Center, Supply and Logistics, Customer and Technical Support Verticals. I also orchestrate various Corporate Social Responsibility (CSR), philanthropic and promotional events and activities showcasing and enhancing the image, reputation and brand of the organization.

• Unit and Business Head, Indian Cable Net Company Ltd- A Member of Siti Networks, Essel Group from September 2013 till date - Business Development, New Business Development, Key Account Management, B2B, B2C, Sales, Negotiations, Marketing, Digital Marketing, Stakeholder Management, Channel and Distribution Management, P&L Management, EBITDA Growth, Return on Investment Management, Mergers & Acquisitions (M&A), Partnerships, Joint Ventures, Team Building, Team Management, Talent Development, Cross- Functional Team Leadership and Management, Customer Relationship Management, Brand Positioning, New Launches, Corporate Social Responsibility Management, Policy Development, Project Management, Statutory Compliance Management, Litigation Management, Event Management, Logistics Management, Call and Service Center Management, Content Production and Management, Studio and Backend Control Room Management   and overall Business management and growth for Cable Television, Broadband Services and New Business Ventures across Indian States of Uttar Pradesh, Bihar, Jharkhand and South Bengal.

• Deputy Associate Director, Regional and LC1 Head, MSM Discovery Pvt Ltd-TheOneAlliance – Distribution JV between Sony Pictures and Discovery Communications from December 2002 till August 2013-Key TV Channels-Sony Entertainment Television, MAX, MAX2, MIX PIX, AXN, Animax, Discovery, Animal Planet, Turbo, ID, Science, MTV, Nickelodeon, Aaj Tak, India Today, NDTV, Ten Sports, Neo Sports - Sales, Marketing, B2B, Business Development, Revenue, Subscriber and Collections Growth, Team Building and Management, Distributor Management, Channel Management, Key Account Management, Brand Positioning, Subscriber Revenue and Collection growth and New Television Channel Launches across West Bengal, Sikkim, Assam, Tripura, Meghalaya, Mizoram, Nagaland, Manipur, Arunachal Pradesh, Uttar Pradesh, Uttarakhand, Haryana, Punjab, Himachal Pradesh, Chandigarh, Jammu and Kashmir, Andaman and Nicobar Islands and Bhutan.

• Senior Sales Executive, Zee Turner Ltd- Distribution JV between Zee Group and Turner International India Pvt. Ltd from February 2002 till November 2002 - Key TV channels- ZEE TV, ZEE Cinema, MGM, CNN, Cartoon Network, HBO - Sales, Marketing, B2B, Business Development, Subscriber, Revenue and Collections Growth, Distributor Management, Key Account Management and New Television Channel Launches across Indian Region of Jharkhand.

• Senior Sales Executive, Turner International India Pvt Ltd- A Member of Turner Incorporation from July 1999 till August 2002, Key TV Channels – CNN, HBO, Cartoon Network, TCM, Sab Tv - Sales, Marketing, B2B, Business Development, Subscriber, Revenue and Collections Growth, Distributor Management, Key Account Management and New Television Channel Launches across Indian Region of Bihar, Jharkhand, Odisha, Sikkim and West Bengal.

•  Sales Executive, Torrel Cosmetics Pvt. Ltd – A Member of Torrent Group from September 1998 till June 1999 - A range of Premium Beauty and Skin Care Products, Brand Freya - Retail and Wholesale Sales, Marketing, Business Development, Revenue Growth, Distributor Management, Key Account Management across Indian Region of Kolkata Metropolitan Area.

•  Sales Executive, Business India Technology Ltd from June 1996 till August 1998- Email ID Package –Sales, Business Development, Revenue Growth, Key Account Management, Billing Growth, Installation and Servicing of Small Office Home Offices (SOHO) Renowned Personalities and Celebrities, Individuals. Government Institutions and Offices, Corporate Offices, Educational Institutions, Foreign Embassies across Indian Region of Kolkata Metropolitan Area.

• Bachelor of Commerce ( B.Com) Honors - April 1992 to March 1995 - The Bhawanipur Education Society College- University of Calcutta, Kolkata, India,  Major - Business Management, Higher Accountancy, Business Economics, Business Maths & Statistics .
• Indian School Certificate, High School- April 1990 to March 1992- Don Bosco School Park Circus, Kolkata, India, Major - Structure of Commerce, Principles of Accountancy, Business Mathematics and Economics