Prateek Kher

A consumer behaviour exploration addict, seeks to knows the why behind the way consumers behave they do in all aspects of life and what drives them to make their desired choice 

A research professional by passion having spent the last 4+ years in building a strong foundation in the market research industry offering me an opportunity to have a hold on the pulse of the ever-changing consumer. In my work experience have been exposed to a variety of strategic and tactical research studies with wide ranging impact in organizations like segmentation, brand equity, communication evaluation, ethnographic studies, new product launch and few UI/UX projects around app development etc. Strong business fundamentals help ensure fiscal prudence in any project that i undertake and execute. A team player who understands the need for motivating members to perform to their fullest and be able to showcase their true potential 

An educational background in mechnanical engineering and marketing offers an electic mix of skills that tap into both my analytical and my creative side and has helped me quickly adapt to the complex world of market research