Priyanka Yadav

Digital marketing professional with an experience of 8 years with comprehensive background in Paid Media Performance Marketing, Affiliate Marketing, Meta Search Marketing, Job Board Marketing across several regions.

Currently serving as a Performance Marketing Manager at Hays, I am responsible for devising and implementing strategies for both B2B and B2C sectors in the UK and Ireland. Notably, I have achieved remarkable results by significantly reducing the cost per lead (CPL) by 71% quarter-over-quarter and boosting lead rates by 211% in the same period. My role involves close collaboration with media agencies, business teams, and other marketing functions to enhance campaign performance and lead quality. I've also led the planning and execution of national campaigns like the Salary Guide, aligning them with branding and user growth objectives.

In previous roles, I was as a Digital Marketing Manager at iD Tech and Eruditus, achieving a 2x increase in digital lead generation. At Unacademy, I fueled a 30% month-over-month revenue surge for key categories. My tenure at Goibibo, Go-MMT focused on cost-effective traffic generation and cross-functional collaboration. As a Paid Media Executive at iProspect, I refined performance marketing planning and execution. Throughout my career, I've demonstrated a commitment to results, innovation, and collaboration.

I graduated with a B.Tech degree from Ansal University in Gurgaon and received my primary education at Amity International School.