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Vadodara
Priyanka Darak

Priyanka Darak

Marketing and Sales Automation Specialist

Marketing / Advertising / Public Relations

Vadodara, Vadodara

Social

Services offered

I execute marketing and sales automation systems for B2B that turn manual, fragmented workflows into predictable revenue engines.

Specifically, I build:

ABM automation and lead generation infrastructure: Using Clay, Apollo, and n8n to create enrichment waterfalls, account scoring models, and multi-channel orchestration that routes the right message to the right account at the right time.

Full-funnel lifecycle systems: Connecting awareness → conversion → retention through CRM automation (HubSpot, Customer.io), where product events, engagement signals, and lifecycle stages trigger personalized sequences automatically

Content and research automation: AI-powered workflows that aggregate market intelligence, generate insights, and distribute content across channels—reducing production time while maintaining strategic quality.

GTM operations for growth-stage companies: Defining ICP, building outreach systems, instrumenting analytics, and creating feedback loops so sales and marketing operate from shared data and accountability.

The goal isn't just efficiency—it's leverage: building systems where human judgment focuses on strategy, relationships, and optimization, while automation handles the repetitive execution.

Gtm operations
Sales automation
Marketing automation
Content automation
Lead generation
Crm automation
Approximate rate: ₹ 100 per hour

Experience

I specialize in marketing and sales operations automation for B2B SaaS and growth-stage companies. My work spans GTM strategy, lead generation infrastructure, and lifecycle orchestration—building systems that connect awareness, conversion, and retention into predictable revenue engines. I've designed and executed automated workflows using Clay, n8n, HubSpot, and Customer.io to scale outbound ABM campaigns, content distribution, and CRM operations without adding headcount. Recently, I worked with a UK SaaS company on investment and M&A support, where I owned ICP development, technical content marketing, and automated outreach systems that improved pipeline velocity by 40%. My approach combines technical automation depth with strategic marketing thinking—I don't just build workflows, I architect systems that deliver measurable business outcomes: qualified pipeline, improved conversion rates, and operational leverage

 

 


 

Education

MSc in Marketing from Oxford with demonstrated expertise in marketing operations, automation engineering, and qualitative market research acquired through hands-on client work and self-directed mastery of modern GTM tools and platforms

 

 


 

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