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Rachayita Sikdar

Rachayita Sikdar

Marketing

Marketing / Advertising / Public Relations

Kolkata, Kolkata

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About Rachayita Sikdar:

Aspiring marketing and product management professional with experience in market research, customer engagement, and strategy development through full time and internship. Skilled in analyzing consumer behavior and trends to drive product growth and market positioning, with a strategic and analytical approach to creating impactful solutions.

Experience

ICICI Prudential Life Insurance – Bancassurance

Management Trainee | 2025 – Present

Engaged with customers to understand their financial goals and provided personalized life insurance solutions to build trust and drive policy approvals.

Conducted detailed customer profiling to recommend suitable plans, ensuring smooth documentation and compliance processes.

Delivered tailored financial recommendations that enhanced customer satisfaction, strengthened long-term relationships, and contributed to branch-level business growth.

Education

Praxis Business School
Post Graduate Diploma in Management (PGDM) — Marketing and Financial Risk Management
2023 – 2025

Shri Shikshayatan College, University of Calcutta
Bachelor of Commerce (Honours) — Finance and Accountancy
2019 – 2022

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