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Riddhi Kalantri

Riddhi Kalantri

Aspiring Brand Strategist

Marketing / Advertising / Public Relations

Mumbai, Maharashtra

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About Riddhi Kalantri:

Seeking a career in Strategy and Media Planning, I'm eager to leverage my creative and analytical skills to contribute to a dynamic and innovative marketing team. 
I'm here to connect with people from the diverse field of Creativity and Magic to Inspire, Grow, and Network.

Experience

Recently, I completed my internship at McDonald's, India (W & S). 

  • Conducting competitor analysis to understand the QSR market and identify trends in proprietary apps and third-party platforms.
  • Developing targeted strategies to shift customers from Swiggy/Zomato to the McDelivery app by optimizing offers, user experience, and loyalty programs.
  • Analyzing customer behavior on the GMAL app and implementing awareness campaigns to increase adoption from 20% to 100%.
  • Recommending strategies to enhance McDonald's owned channels, ensuring a seamless and engaging customer journey to drive direct orders.

Education

I completed my post-graduation in Digital Marketing and Strategy at the Indian Institute of Digital Education, Mumbai.

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