Sandeep Roshan

My name is Sandeep Pandita. I am a Sales and marketing professional with an Overall experience of 18+ years in Education, EdTech, Telecom and Fintech, and ISP with core expertise in building organizations from zero to 1 and then scaling it to 100. I have worked in different leadership positions and capacities 

Core Competencies & Skill Set

• Sales Process & Performance: Have set up a complete SOP on the sales process resulting in 50% optimization in sales team performance by identifying gap areas improving productivity setting up targets and designing GTM strategy to drive efficiency and collaborating with teams to create compelling presentations, proposals, and sales collaterals to achieve sales targets both in B2B & B2C
• Market Expansion & Strategy development: Have Devised and executed a comprehensive sales strategy aligned with organizational objectives and witnessed 100% growth and 30% market share and analyzed data to give insights to the team regarding customer behavior and help the sales team to tailor their approach
• Sales Strategy: To formulate a sales strategy to drive topline and bottom-line revenue and prepare innovative plans, strategies, and policies to sustain and increase market share and profitability
• Forecasting & Reporting: Analyze sales and CRM data to identify trends and make data-driven decisions Provide regular updates on sales team performance, sales matrix, and KPIs and regularly review them.
• Market Insights & Intelligence & Research: Continuously doing market intelligence systems to provide monthly information to the CEO, Founders, and top management stakeholders regarding product information regarding competitor activities, industry trends, new product opportunities, and other market developments to shape sales strategies and identify growth opportunities and investments.
• Customer Success, Account Management & Relationship Building CRM: Cultivate and manage crucial relationships with partners, distributors, franchises, and customers, focusing on NPS, Reviews, Ratings, and client satisfaction and resolving their issues timely to secure renewal, referral, and repeat orders
• Enhanced Cross Collaboration: Foster even closer collaboration between the sales and cross-functional teams like product, marketing, operations, and analytics.
• Capability Building and Team Development: Have always focused on capability building of the sales team by Leading and motivating providing clear guidelines and mentorship to ensure they meet and exceed sales targets and managing the complete life cycle including appraisals, Incentives, and retention. Overall responsibility to foster a collaborative culture that promotes innovation and excellence
• Digital Marketing and Lead Generation Campaigns: Complete managing Digital marketing spend and closely working with the marketing team on Quality and quantity of lead inflow from different campaigns and Discussing ROI and conversions ratio including Offline BTL activities
• Budget and Marketing Spend Management: Effectively manage the sales budget, allocating resources for optimal achievement of sales objectives

Skoolz. in, Bengaluru                             

Director- Sales, Marketing & Admissions | B2B, B2C              Oct’2022-Present

• Setup Sales Process: devised GTM strategy and execution plan for both B2B & B2C with annual Business sales plans for a 50 Cr admission market across various categories such as preschool, K-12 CBSE, ICSE, online, boarding-residential schools, franchise chains, tuition classes, and hobby classes in the top 10 cities of India.
• Revenue & Customer Growth: Maintaining Within six months, we were able to drive a 200% QoQ growth in client revenue, and 5000 admissions resulting in a positive P&L for the business. 
• Listing on the portal: Listed 15000 educators across all categories: schools, franchise preschool chain schools, hobby classes, and tuition classes. Identify emerging trends and segment schools based on various attributes.
• Building Market Fit: Liaison with cross-functional teams such as Tech and Product, sharing VOC and market insights, and making necessary product changes to achieve Product Market Fit (PMF).
• Admissions Strategy and Planning: Develop comprehensive admissions strategies aligned with the school's mission, vision, and values, ensuring the enrolment of a diverse and talented student body.
• Conduct market research and analysis to identify trends, opportunities, and challenges in the admissions landscape.
• Recruitment and Outreach: Build and maintain strong relationships with feeder schools, residential communities, corporates, and other relevant stakeholders to enhance the school's visibility and reputation within the community.
• Organize and participate in outreach BTL events, open houses, fairs, and other such initiatives to attract prospective students & drive admissions to the school
• Utilize digital marketing channels and social media platforms to effectively reach and engage with prospective students and parents.
• Admissions Process Management: Oversee the admissions process from inquiry to enrolment and conversions at every level of the sales funnel
• Data Analysis and Reporting: Maintain accurate records of admissions data, including applicant demographics, conversion rates, and enrolment trends.
• Generate regular reports and provide analysis to the school leadership, offering insights and recommendations to enhance the admissions process
• Team Management and Development: Lead, mentor, and motivate the admissions Counselling team to ensure a customer-centric and results-oriented approach.
• Conduct performance evaluations, set professional development goals, and provide ongoing training to enhance the team's skills and capabilities.