Satprakash Arora

Experienced marketing professional with 10+ years of success in stakeholder management, influencer marketing, and strategic sales planning. Proven track record in revenue growth, business planning, category management, and P&L ownership. Skilled in campaign planning and driving sales through strategic funnel hacking. Ready to deliver efficient and effective marketing strategies for desired growth.

Work Experience: Senior Manager - Marketing @ CHEFKART

• Managed a 1 Cr annual ad budget across Google and Facebook Ads, resulting in diverse marketing campaigns (UAC, AAA, Search, Display, Lead Gen, & Retargeting Ads).
• Increased Instagram following by 37x through strategic content and influencer marketing.
• Optimized funnels for launching new assets, scaling D2C business by 2x, and reducing CAC by 53%.
• Revamped user onboarding processes, reducing funnel leakage by 20% and emphasizing customer success.
• Successfully integrated marketing platforms like Appsflyer, CleverTap, Gupshup, & Zoho.

Senior Category Manager @ BYJU’s EXAM PREP

• Established and grew revenue for a new category, achieving 15 Cr in FY 21-22 and targeting 28+ Cr in FY 22-23.
• Expanded business by adding new categories, driving monthly revenue growth.
• Implemented program engagement and faculty incentive structures, leading to a 120% growth in engagement metrics and revenue.
• Managed partnerships with PhonePe and Airtel Thanks app for new user acquisition.

Manager - Offline Marketing @ TESTBOOK

• Led GTM strategy for offline expansion, growing the team to cover North & East zones.
• Created and executed ATL/BTL campaigns, securing zero-cost outdoor branding through local partnerships.
• Pioneered card-based models and innovative packaging solutions for offline sales, managing vendors and agencies for seamless branding activities.

Entrepreneurship Initiatives:

• Started and managed successful ventures in groceries, eCommerce, and skills training, showcasing entrepreneurial acumen.

Additional Achievements:
Awarded ESOPs at both Gradeup and Testbook, recognizing exceptional performance.

Dropped out of Vishwakarma Institute of Technology, Pune, due to financial constraints. Achieved first division in High School from the State Board of Madhya Pradesh, Guna.