SHASANK KARAN

Accomplished Senior Business Development Manager offering 6+ years of experience with solid record directing sales and marketing activities. Persuasive negotiator with diplomatic communication style and relationship-building expertise. Proven track record of high performance leading development and implementation of superior sales strategy and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Known for exceptional mentoring skills in transforming a team to a high calibre workforce by translating sales objectives to actionable plans to elevate company profile with the target market.

Managed the entire gamut of Sales (Pre-Sales,Direct sales my assigned territories.
 Improved PnL from 0.7 to 2.1 within my tenure.
 Led a team of 80+ sales professionals using 5S philosophy
with a revenue accountability of INR 2.5 Cr+ per month as the head of the unit. Drove B2C and B2B sales for West Bengal Territory.
 Coordinating with the team to achieve Unit sales per person (SPP) and Revenue per person (RPP) targets.
 Consistently ranked amongst top 3 Senior Managers Pan India. Grew year-over-year retail sales by 14% in first
quarter of 2023.
 Implemented an effective process and comprehensive sales strategy for identifying and targeting new business
opportunities, resulting in a 20% increase in customer acquisition leading to a 15% increase in revenue for the company.
 Successfully implemented activities pertaining to the entire end to end product sales and business development life cycle
through people management, conducting recruitment & training the sales team to realize significant revenue gains.
 Proactively analyzed large sets of data to interpret audience behavior, assess campaign performance and measure ROI.
Developed customer segmentation strategies that identified key segments and audience

Bachelor of Technology – Electronics and Communication Engineering . (August 2013- May 2017)
Durgapur Institute of Technology and Management, West Bengal University of Technology.
 Graduated with 8 CGPA.
 Certified ASP.NET Application Developer from Hewlett Packard.
 Certified Android Application Developer from Webtek Labs.
 Founded and headed the Entrepreneurship Development Cell- DIATM in association with NEN ( National Entrepreneurship
Network).

 Certified Excel Expert- Microsoft Office Specialist For Office 2019/ Office 365 in Jan,2022
 Certification in Lean Six Sigma Foundations, principles, methodologies and tools in Aug, 2022.