SHASHIKIRAN Mavinakere Lokesh

With over 8+ years of experience, I have carved a niche in strategizing and executing high-impact
marketing campaigns within the FinTech, SaaS, and B2B sectors. I spearheaded initiatives that slashed
customer acquisition costs by 44.7% and boosted conversion rates by 29.3%, managing ad budgets
exceeding $2 million. With proven expertise in Performance marketing and team leadership, I am eager
to leverage my skills in a senior role to further foster business growth and innovation

Strategized and executed online ad campaigns to acquire new users for a B2B SaaS
product, optimizing campaigns across multiple channels. Decreased customer acquisition cost (CAC) by 44.7% and increased conversion rates by
29.3% for Google Search campaigns. Managed over $2 million in ad spends across various channels, ensuring efficient
budget allocation. Collaborated with the product team to implement remarketing campaigns, improving
user retention and engagement. Created landing pages on CMS tools like WordPress to support campaign initiatives. Strategically planned and managed engagement campaigns on CleverTap and
Firebase , utilizing push notifications, in-app notifications, CT app journeys, SMS, WhatsApp, and email campaigns. Achieved a 7% boost in monthly event volumes, contributing to improved user retention and feature adoption.
Implemented App Store Optimization (ASO) strategies and conducted A/B testing
on Play Store, leading to an increase in organic installers and Play Store conversion
rate.

Engineering Graduate in the Field of Mechanical Engineering