Shivaji Sengupta

Creative and detail-oriented Art Director and Graphic Designer with nearly 16+ years of experience in various mediums. Expertise in magazine and editorial design, covers, Ad Design, event branding and digital and print media. Adept at developing engaging social media creatives, mailers, posters, pamphlets, and book covers. Proficient in pre-press production and crafting professional PowerPoint presentations. Known for a collaborative approach and the ability to lead cross-functional teams to achieve project goals. Committed to staying ahead of industry trends and continuously delivering exceptional, innovative design solutions.

A) Designation: Sr. Graphic Artist
Organisation: Advatix APAC Logistics Pvt. Ltd
Duration:  Nov 2024 - Till Date
Job Description: Lead end-to-end creative projects for EU and US-based clients, managing multiple deliverables simultaneously, including brochures, mailers, social media creatives, posters, donation campaigns, and website landing pages. Collaborate closely within-house marketing and communication teams to ensure cohesive branding across all platforms, covering newsletters, email campaigns, social media assets, reports, PowerPoint presentations and magazines.

B) Designation: Art Director 
Organisation: BW Businessworld Media Ltd
Duration: August 2022 - May 2024

Job Description: Print Media Concepts: Ideate and design layouts for leading publications including BW GMR Aerocity LIVE, BW People, BW Businessworld, BW Healthcare World, and BW Wellbeing.

Magazine Redesign: Refresh and modernize magazine aesthetics by developing new templates and updating existing layouts.

Print & Digital Creatives: Design a wide range of marketing collateral such as posters, annual reports, yearbooks, brochures, and both print and digital advertisements.

Event Branding & Promotion: Create comprehensive branding for corporate events, awards, and summits. Design event-aligned email campaigns, social media creatives, and promotional mailers in line with established brand guidelines.

C) Designation: Art Director
Organisation: Consultant /Freelancer (various clients)
Duration: August 2020 to July 2022
Job Description: Built and maintained strong client relationships, resulting in repeat business and referrals. Communicated closely with clients to understand their needs and preferences, and delivered high-quality designs that met their specifications.
Types of Work: • Social Media campaigns • PowerPoint presentation for business pitch • Political Yearbook • Event branding

D) Designation: Art Director (Team Lead)
Organisation: exchange4media (Adsert Web Solution Pvt Ltd)
Duration: 8th December. 2014 to July 31st 2020
Job Description: Team Lead: Guide graphic designers, provide help and support to finish design projects successfully
Projects: Manage the whole design process from start to finish while handling multiple projects at once.
Team Meetings: Hold regular meetings to share ideas, check progress, and solve problems together.
Collaboration with Marketing: Work closely with marketing and communication teams to ensure consistent branding across all channels.
Sales Support: Work with sales and pre-press teams to boost sales and meet deadlines.
Team Building: Organise activities that help team members bond.
Types of Work: • Art direction for business magazines (B2B and B2C), Realty Plus, Pitch, IMPCT  • Creating over 40 small websites each year • Developing websites •Branding for events (awards and summits) •Designing mailers, reports, and social media content
Mentored junior designers, guiding design techniques, software skills, and industry best practices. Managed multiple projects simultaneously, overseeing the entire design process from concept development to final delivery

E) Designation: Art Director (Design Head)
Organisation: Shri Media House Pvt Ltd
Duration: 10th March 2013 to Nov 2014
Job Description: Visualisation and art direction for the Real Estate Business magazine "Estate World". Responsible for all print media collateral. Oversee photo shoots and select the most suitable photos for publication. Innovation and Creativity. Created a variety of creatives, such as ads, posters, and brochures. Created event logos for conferences, summits, and awards. Developed marketing campaigns, mailer creatives and social media content.

F) Designation: Asst. Art Director  
Duration: 22nd Aug. 2011 to 9th March 2013
Job Description: Editorial and cover design for the following publications: a) Estate World; b) Small and Medium Entrepreneur;
c) Retailer; d) Business Reports for Corporate Sale (Layouts and Infographic); e) Corporate Mailer; f) Brochure

G) Designation: Asst. Art Director
Organisation: Gloria Medias Pvt. Ltd. (Fashion & Lifestyle Magazine)
Duration: 2nd May 2010 to 15th August 2011.

       Job Description: Finalised and developed layouts for "Gloria" Fashion and lifestyle magazine and "PhD Chambers," outsource magazines, Ministry of Textiles. Oversee cover photo shoots and choose the best photos to publish. Initiate and manage graphics and other visual materials. Choosing a font and colour scheme, organising the pilot project, designing and creating ads for magazines and newspapers, as well as creating visual identities (logos) for brochures, catalogues, book covers, and other materials, is known as communication design. Managing numerous important projects and serving a significant clientele, along with team handling.

Diploma in Graphic Design & Desktop Publishing (Central University, Tezpur, Assam)