Shivasankari Bhuvaneswaran

Content Marketing Manager| Aug 12, 2024 - Till date

Facilio Inc

• Spearheaded the development of a tone of voice framework to convey brand message consistently across all marketing channels to build a strong brand identity.
• Researched audiences, analyzed industry trends, and tailored long-form content to resonate with key segments while improving organic search ranking across keywords and driving organic traffic.
• Translating consumer and market insights into actionable intelligence, outlining opportunities, and developing tailored content strategies to maximize brand reach and product visibility.
• Measuring and tracking KPIs, growth, and efficiency targets, leveraging analytics to evaluate performance, and continuously fine-tuning strategies to maximize returns.

Freelance Content Strategist| Mar 15, 2024 - Aug 12, 2024

Influencers, Agencies, and Early-Stage SaaS Companies

• Designed and implemented digital marketing strategies for clients across diverse fields to increase online visibility and conversion through digital channels.
• Collaborated closely with influencers to capture their unique voice and vision, ensuring seamless integration of ideas and delivering high-quality content strategy within tight deadlines.
• Developed, researched, and published compelling content for clients across various genres, including novels, thought leadership articles, and SEO blog posts, increasing reach.
• Worked with a medical professional to research and develop content for a non-fiction book on mental health and personal growth.

Senior Manager - Content Marketing & Strategy | July 2023 - Mar 14, 2024

Gallabox by Mangoleap Private Limited, Chennai, Tamilnadu

• Demonstrated a deep understanding of social media platforms and trends, consistently repurposing and distributing content to drive growth and traction on social channels.
• Liaised with key client decision-makers to gather requirements, establish deliverables, and ensure content strategy was aligned with the brand voice, guidelines, and style.
• Successfully collaborated with strategic partners and influencers to create and promote content that amplified the brand's reach and relevance, improving market penetration and pipeline growth.
• Collaborated with cross-functional teams to launch a new feature, developing marketing and sales collaterals that not only drove traffic and increased CTR but also resulted in conversions.
• Led a transformative initiative to optimise conversion rates by strategically rewriting the email and WhatsApp nudge cadence used by the Sales team.

Content Manager - Growth & Product Marketing | Sep 2020 - June 2023

Zuper Inc., Chennai, Tamilnadu

• Defining and delivering upon the strategic content marketing approach, accelerating awareness, and creating brand equity via creative storytelling and effective messaging.
• Shaping the digital and social media strategy alongside the leadership team, championing SEO practices, and developing gripping messaging and content plans.
• Leading content management, directing content production and delivery, and managing the content calendar across all channels, delivering 1 million impressions, 20k engagements, and 40-50k views monthly via gripping copy and content.
• Coaching and mentoring a team of 5 content writers to produce high-quality content and meet business goals.
• Heading product evangelism, creating inventive content initiatives to enhance awareness and grow the user base, boosting adoption by 80%, and propelling customer satisfaction by 50%. 
• Advocating for and introducing new processes, tools, and technologies, fostering the development of an agile, data-driven marketing environment.
• Maintaining a keen awareness of emerging content trends, technologies, and paradigms to sustain competitive advantage.

Senior Content Writer |March 2018 - Aug 2020 

Kissflow Inc. (OrangeScape Technologies), Chennai, Tamilnadu

• Led the development, curation, and publishing of advertising and sales copy, content, and collateral, ensuring consistent brand messaging across channels and alignment with core brand values and long-range business goals.
• Planned and executed product launches and go-to-market campaigns, leading all assets and resources across the customer lifecycle and crafting compelling narratives to increase visibility across global markets and catalyse sales.
• Directed a cross-functional team of five content editors, marketers, and copywriters, providing ongoing guidance and support to facilitate continuous development.
• Developed style guides, localization guidelines, workflows, and toolkits to steer content teams in delivering high-impact campaigns and projects for multiple channels and audiences.
• Directed content lifecycle strategy and evolution, including content planning, authoring, editing, reviewing, and publishing.
• Coordinated sales enablement, partnering with the sales team in creating convincing content to better articulate value proposition and catapulting close rate by 80%.

Junior Content Writer | May 2017 - March 2018

Habile Technologies, Chennai, Tamilnadu

• Facilitated and coordinated multiple content projects and campaigns concurrently.
• Created original evergreen content and drove compelling storytelling to improve engagement with prospects, partners, and customers.
• Used Canva to create promotional and editorial graphics to accompany blogs and newsletters.
• Maintained the CMS, improved social media visibility, and organized online and offline events to promote brand image.

Senior CSR | Dec 2014 - Apr 2017

Groupon Shared Services, Chennai, Tamilnadu

• Assisted with editorial projects like proofreading web pages created by vendors and editing email templates used by customer and vendor support teams.
• Wrote long-form articles for the intranet to inform employees of upcoming events, training programs, process changes, and more.
• Offered data-driven recommendations aligned with overall company strategies and prioritized process improvement initiatives.
• Cultivated and nurtured relationships with customers in strategic vertical markets to support the ongoing definition of differentiated product value.
• Implemented brand and demand strategies to meet revenue targets for business services and products.
• Maintained regular contact with customers and identified opportunities to deliver added value to improve relationships.