Shourya Arora

I am Shourya Arora, an MBA graduate from NMIMS Mumbai (2024) with a bachelor’s degree in Economics from Delhi University (2021). I have gained valuable experience as a Brand Marketing Intern, driving sales and engagement at ABFRL (Louis Philippe) and TipTales (YouTube). More recently, I have worked with TASC Outsourcing in Dubai, managing client relations in Saudi Arabia and generating qualified leads through strategic marketing and market research. 

With a background in economics, brand marketing, and a passion for competition, I have developed a strong ability to articulate ideas and deliver impactful results. Throughout my career, I've thrived in dynamic environments and risen to the challenge, often finding my most innovative solutions when under pressure. Sports and entertainment have always been central to my life, shaping my drive to take on challenges and work creatively to achieve success. 

I firmly believe that outcomes are the true measure of success, and that good processes should not be a substitute for achieving the desired results. I would welcome the opportunity to interview and discuss how my experience and skills can contribute to your team. Working with a group of like-minded, driven individuals towards a common goal is something I greatly value.

TASC Outsourcing (May 2024 - January 2025)

• Executed data-driven marketing campaigns leveraging the marketing funnel to attract and qualify leads, achieving an industry-leading 11% response rate and a 3% conversion rate
• Established research-mapping desks to monitor 500+ companies across 7 industries (EPC, sports, entertainment, education, media, tourism, and hospitality), generating valuable insights to drive business development
• Managed whale accounts with book value over AED 1M, creating cross-selling opportunities and securing new revenue streams
• Developed and implemented a consultancy-based approach tailored for targeted industries, using high-quality content such as blogs, articles, case studies, and white papers as marketing and consultancy collaterals
• Implemented company-wide information channels using Discord, RSS feeds, and Google Alerts, enabling sales teams to efficiently track industry developments and market trends in real time

MBA NMIMS Mumbai (Batch of 2024)

Full time business management at NMIMS Mumbai, learning about branding, marketing, finance, consulting, operations, human resources, and proper functioning of businesses with extra curricular experience in the Alumni Relations Cell and Student Council.