Shri Rao

I am an enthusiastic individual who want to make a difference in the world of internet by not only our insightful work but also providing and delivering projects with an amalgamation of Art and Science.

When you are in my hands, then you are in a world where alternatives and ideas are unlike anywhere else. Needless to say, I do a plethora of work not only in digital and social marketing but marketing as a whole. You name a service and it is unlikely that I would not be able to provide assistance.

Professional experience in digital and social marketing involves strategizing, implementing, and optimizing digital marketing campaigns across various platforms such as social media, search engines, email, and websites. This includes:

Strategy Development: Creating comprehensive digital marketing strategies aligned with business goals, target audience analysis, and market trends.

Campaign Management: Planning and executing campaigns across digital channels to drive brand awareness, engagement, and conversions.

Content Creation: Developing and managing content for various digital platforms, ensuring it is optimized for SEO and engaging for the audience.

Social Media Management: Building and maintaining a presence on social media platforms, managing communities, and leveraging social listening tools.

Analytics and Optimization: Using data analytics tools to track campaign performance, measure ROI, and optimize strategies based on insights gained.

Paid Advertising: Managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, etc., to maximize reach and effectiveness.

SEO and SEM: Implementing SEO best practices to improve organic search rankings and overseeing search engine marketing (SEM) initiatives.

Email Marketing: Designing and executing email marketing campaigns to nurture leads and retain customers.

Budget Management: Allocating and managing digital marketing budgets effectively to achieve desired outcomes.

Team Collaboration: Working closely with cross-functional teams including creative, product, and sales to align marketing strategies with overall business objectives.

Overall, I am

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 adept at leveraging technology, data-driven insights, and creativity to create impactful campaigns that resonate with target audiences and drive business growth.

An MBA specializing in HR and Marketing integrates comprehensive knowledge and skills in both disciplines, preparing professionals to effectively manage human resources while strategically promoting products or services. Key aspects include:

Human Resources (HR):

• Understanding HR principles, policies, and practices.
• Talent acquisition, development, and retention strategies.
• Employee relations, performance management, and organizational behavior.
• HR analytics and workforce planning.

Marketing:

• Market research and consumer behavior analysis.
• Brand management and positioning.
• Integrated marketing communications (IMC).
• Digital marketing strategies and social media management.
• Product development and pricing strategies.

An MBA in HR and Marketing equips graduates with a versatile skill set, enabling them to bridge the gap between human resource management and marketing functions within organizations, ultimately contributing to overall business success and growth.