Shubhra Aggarwal

Executive Profile

 

• Leadership: Created departmental vision that instilled in all levels of the department, which formed part of the business culture and supervise the business’s online brand marketing campaigns on digital channels such as LinkedIn, Facebook, YouTube, business websites, email and so forth
• Strategist: Developed and managed the business’s brand strategy as well as corresponded brand elements to maximize the brand’s equity through media planning, creative development, metrics, market research, and vendor management
• Visionary professional with skills that reflects year-on-year success in achieving business growth objectives and optimizing the entire value chain of business for achieving the targeted top & bottom-line profitability; successfully planned & executed multi-media campaigns for objective-oriented ROI-based marketing plans
• Proven excellence in breaking new avenues, developing business from scratch & driving revenue growth and proactively conducting opportunity analysis by tracking market trends & competitor moves to achieve market-share metrics; successfully strategized the long-term business directions by positioning brand & developing the right value proposition to offer it as best choice for target customer to displace other brands
• Broad-based expertise in leading the marketing functions including promotions, media planning, advertisement, SEO, website customization, online leads, enquiry generation and developing content, marketing collaterals, brochures, presentations and videos; excellence in developing innovative advertising and marketing strategies that accelerate product awareness, customer acquisition, market share, penetration and revenue
• Experienced in maintaining marketing consistency across all applicable categories and consumer touchpoints, ensuring that product, packaging, websites and all consumer communications were aligned with overall brand positioning
• Comprehensive 360 degree Marketing understanding with a proven track record of defining and executing successful strategies and campaigns, rich experience with brand positioning, content development and activation of digital, social and traditional media.