Shuvojit Kar

1+ Years’ Experience Exceptionally organized individual with proficient skills. I’m a selfmotivated, Energetic, and Hardworking Digital with extensive experience in Digital Marketing, Social media Marketing ,PPC, Python, And all Digitalized Industries. I Work effectively both within a team and individually using my initiative. I believe that I will be an invaluable asset to any organization given my experience dedication and the great pride that I take in my work.

Website Analysis using SEO tools

Search engine optimization (SEO) is an inevitable part of digital marketing and is a great digital marketing project idea. SEO is a technique for increasing the quality and quantity of traffic to your website by utilizing search engine results. This allows you to boost your website’s visibility for relevant searches.
You will be more likely to capture the attention of the audience and produce leads for your business if you have optimized your website with keywords that have a higher search volume. 

Google Analytics

Analyzing data obtained from websites is a significant component of any business, as it helps to determine further actions. Conclusions drawn from data analysis will help you to broaden your analytical skills while being a great addition to your resume.
So, always try to take up analytical projects that can advance your skills. You can do website analysis, social media analysis, or application analysis.
Let us take a look at Google Analytics (GA) for a moment. It detects and filters out bots and does not count the same user twice. GA is the most reliable and valid analysis tool if you want to optimize your content on Google Search. Website and social media can be monitored at the same time in GA.
This shows that GA is not only crucial to investigate the behavior pattern of customers, making it necessary for any kind of online business and budding digital marketers.

The steps to get you started with GA are pretty straightforward. They are as follows:

To get started, you will need a Google account and a Gmail address.

Start by signing up for a free GA account.

Include details about the website name, URL, and industry that you wish to track.

Obtain the JavaScript tracking code so that GA can begin monitoring your website.

Make adjustments to your website’s source code by including the JavaScript custom code after the tag in HTML.

To check if it is working, go to the GA interface.

Examine the analytics portal’s various areas to see if it registers your visit.

Isn’t it straightforward? A single Google account can also be used to generate and map 1,250 GA profiles!
It is to be remembered that various dimensions, descriptive variables such as name, job, and location, and matrices, quantifiable variables such as the number of clicks, age, and temperature, can be captured by using GA.
Various features and results can be inferred by using GA:

GA will automatically reveal critical changes, new patterns, and perhaps other opportunities from your data. This will help you to gain critical insights.

Conclusions can be drawn based on Smart Goals, Smart Lists, Session Quality data.

Research can be done on target customer actions and impacts based on the measurement of active users interacting with your website in the last 1, 7, 14, and 30 days. It can also be researched how much value do these users create within the various sessions by analyzing individual actions rather than collective behavior.

GA provides reports such as ads reports, acquisition reports, and behavior reports. In ads reports, users who clicked on your ads and later went to your website or utilized your mobile app are monitored via post-click performance data.

You can examine everything, how you obtain users, how they interact on your site after they have been acquired, and how they are converted from acquisition reports.

GA enables us to investigate how pre-click data, such as inquiries and impressions, and post-click data, such as bounce rate and transactions, are related.

GA will help you to gain a better understanding of the interaction of the visitors with your site from the behavior flow report, site search, and site speed report.

GA offers tools that throw light on different funnel stages, which will help you to recognize the stage where customers drop off. You will get a deeper understanding of customers in different stages of the funnel. This will give insights into the required actions that have to be taken at each stage.

GA can assist you in predicting crucial users and actions. Smart Goals forecasts which on-site actions are most useful, while Smart Lists identify which users to re-engage with commercials.

The features provided by GA tools are not limited to those listed above. However, any time you choose a GA project, make sure to learn the above aspects and become an expert in them.

Google Console

Let us get started with Google Console. Take up a live project to learn more about Google Console.

Enter the domain name on the home page

Verify the domain name via the DNS provider

If you have a website, you will land on the page below, where you can use the various available features

There are a lot of features for this SEO tool.

Search Analytics Report: The Search Analytics report in the Google Search Console provides a complete set of essential insights into your website’s search performance. Go to Search Traffic and then Search Analytics in the left-hand menu of the Search Console page to see something like the image given below.

View your page as Google would do; how a user navigates through Google and sees your website can be viewed. URL can be also be inspected with this tool.
Make sure Google can recognize and crawl your website.

View statistics on crawl rate and when Googlebot hits a specific site.

Fix indexing issues and request that new or updated information be re-indexed.

View your site’s Google Search traffic data, including how often it appears in Google Search, which searches phrases get you there, how often people click through for those queries, and more.

When Google detects indexing, spam, or other issues on your site, you will get an alert.

Google Console will identify which websites link to yours.

You can troubleshoot any AMP, mobile usability, or other search-related difficulties.

Google Console can link with Google analytics.

Paid ad campaigns for any organization or website

Search Engine Marketing (SEM) is the process of paying to have your website or business appear higher in search engine results pages (SERP.)
Keyword research, budgeting, running paid ad campaigns, acting on intelligent bidding recommendations, automating bidding with copy production, and analyzing and forecasting results are all possible with SEM technologies.
Hands-on experience in SEM projects is a valid skill required for any digital marketer. Two well-known tools to learn that will help you in becoming an SEM expert are Google Ads and SEMrush.
Let us quickly brush up on the basics of Google Ads and SEMrush.

Google Ads

One of the most effective lead generation techniques is Google Ads. If your campaigns are set up correctly, they can generate precisely focused leads and customers to your website.
Let us see how to set up a campaign.

Create a new Account or use your Gmail account in Google Ads

Click on expert mode because you need expertise and not beginner-level knowledge

Choose any one goal. Let us say website traffic

You can, then, determine the main objective. Let us choose search traffic here

Then, enter the name of your website and click continue

Enter the campaign name and network types required

Give the location preference for your site. Here, let us choose India and specifically Bengaluru to proceed with the example

Choose your budget and bidding amount. Usually, start with a small budget and scale up later accordingly

Click save and continue

Give ad group name and keywords in the next dialog box

Enter the final URL that your customer would be directed to when they click on the ad. Check the preview

Give your payment options and you are done! You have started your campaign

Now you can see your campaign dashboard and all the required data analysis information.
Features of Google Ads
Out of the many features available, a few important ones are listed below. So do not forget to learn these features through your project.

Make micro-adjustments to your bids: You may adjust your bids in Google Ads based on the day of the week, time of day, devices people use to view your ads, viewer ages, genders, locations, and income levels. You can also exclude certain groups from these sections. This tool becomes much more valuable when bidding based on previous user data.
You can observe which parts of your account have produced more conversions for a higher return on investment (ROI) after one to three months of activity from dynamic interactions with your commercials.
With such information, you may make slight bid adjustments so that the more the users visit the site, the higher the bid for that specific site becomes. Adjusting bids is comparatively costly but the chance of conversion is pretty high with such leads. This increased bid can bring you in front of people you want to connect with your ad, while also lowering your overall budget.
Experiment with different bidding tactics: The above-mentioned technique works when manually monitoring and placing bids for your account. Google also has several automated bidding processes in place depending on your goals, whether it be exposure, clicks, conversions, or striving to hit specified cost per conversion targets.
Before employing one of these automated bidding tactics, you should have your account up and operating for a while as past account history affects the performance of the bidding tactics .

WORK EXPERIENCE

Digital Marketing Picshort Private Limited

[30/10/2021 – 09/01/2022] City: Gopalganj Country: India ROLES AND RESPONSIBILITIES • develop and manage digital marketing campaigns. • Manage the organization’s website. • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. • Track the website traffic flow and provide internal reports regularly. • Fix any error in online content and arrange webinars and webcasts. • Attend networking events and product launches. • Identify new digital marketing trends and ensure that the brand is in front of the industry developments Work on SEO of the website pages. • Edit and post content, videos, podcasts, and audio content on online sites. • Promote the company’s products and services in the digital space. • Execute social media efforts to improve KPIs, likes, shares, tweets, etc. • Creating and executing SMS, and email-based marketing campaigns. Social Media Marketing Intern Weblylo [30/09/2021 – 15/10/2021] City: Mumbai Country: India ROLES AND RESPONSIBILITIES • Assist in the growth of the brand by raising awareness through various social media platforms. • Help create content as dictated for the 2-week editorial calendar to promote sales, blogs, and products. • Will get 6 Assignments and Stipend based tasks that you will have to complete, such as post-making, Research report Keywords Analysis proposal, calendar. Social Media Marketing Intern Disruption Technologies Pvt Limited [ 10/07/2021 – 05/09/2021 ] City: Chandigarh Country: India ROLES AND RESPONSIBILITIES • Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules • Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management • Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies. • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns • Reports progress to senior marketing management. • Grows and expands company social media presence into new social media platforms, plus increases. Technology Consulting Deloitte Internship [10/11/2020 – 04/07/2021] City: Kolkata Country: India ROLES AND RESPONSIBILITIES • Client Discovery • Design a business case • Considerations for Mobilization • Define the Project approach • Conduct a market Scan • Further analysis and Solution Presentation • Understanding Cloud Computing Content Creation and Digital Advertising Multi-Care Advertising [04/08/2019 – 05/09/2020] City: Kolkata Country: India ROLES AND RESPONSIBILITIES • Outstanding writing and editing skills • Advanced computer skills and strong familiarity with the web • Detail-oriented and organized • Familiarity with social media channels and audiences • Basic understanding of marketing concepts and principles • Quick learner who listens and asks good questions • Ability to meet deadlines and produce quality work. This means you are willing to put in the effort/time required to get the job “done right” – not “done right now.” • Enough confidence to share your ideas, participate in business conversations and take (or give) constructive criticism • Positive disposition and ability to play well with others. Digital and Social media Historical Place Advertising Indian Historical Society [03/05/2016 – 01/08/2020] City: Berhampur Country: India ROLES AND RESPONSIBILITIES • Video Editing And Canva • Indian Historical Information • Digital Video Creator Advertising • Videos Historical Fort and Place • Allocate budgets for paid marketing • Develop new strategies by studying new trends • Increases marketing effectiveness by identifying long-term and short-term goals • Measures team performance (KPIs) • Reports performance of all marketing campaigns to senior management • Strategize to increase performance (ROI) through insights.

PROFESSIONAL QUALIFICATION

 Post Graduate of Certification In Digital Marketing (Level 7 ) MICA | The School of Ideas [ 10/11/2020 – 09/07/2021 ] Address: 380058 Ahmedabad (India) Bachelor Of Arts (Level 6) Indira Gandhi National Open University [ 07/09/2017 – 08/07/2019] Address: Rani Dhanya Kumari Jiaganj Study Center, 742123 Jiaganj (India) Kendriya vidyalaya Berhampore (‘A’Levels ) Central Broad of Secondary Education High Secondary [ 12/09/2012 – 04/06/2014] Address: Babul Bona, Road Berhampur West Bengal, 742101 Berhampur (India) Kendriya vidyalaya Sriganganagar( ‘O’ Levels ) Central Broad of Secondary Education Secondary [ 12/09/2012 – 04/06/2014] Address: Sriganganagar Rajasthan (India)