Sonika Athwani

Sonika Athwani is a business strategist specializing in partnerships, brand growth, and market expansion. With a background in architecture, she transitioned into business development, driving impactful collaborations across luxury, fashion, and lifestyle sectors. At Myntra Luxe India, she led the onboarding of 350+ homegrown luxury brands, contributing to a portfolio valued at ₹150+ crore. Her expertise spans strategic partnerships, influencer marketing, and high-value events, including luxury barge experiences and bridal platforms. Sonika’s diverse career includes roles at HYPD, Leverage Edu, and architecture firms, where she managed large-scale IT parks, residential projects, and commercial spaces worth ₹300+ crore.

Sonika Athwani holds a Bachelor of Architecture (B.Arch) from Manipal University. Her architectural education provided a strong foundation in design thinking, project management, and spatial strategy, which she has seamlessly integrated into her expertise in business development, brand partnerships, and market expansion.