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Kolkata
Sonika Athwani

Sonika Athwani

Business Development Manager

Marketing / Advertising / Public Relations

Kolkata, Kolkata

Social

Services offered

Sonika Athwani is a strategic partnerships and business development leader with over a decade of experience driving growth across luxury, fashion, and lifestyle sectors. With a background in architecture and a keen eye for brand positioning, she has successfully spearheaded high-impact initiatives, including onboarding 350+ homegrown luxury brands to Myntra Luxe India, contributing to a portfolio valued at ₹150+ crore. Sonika excels in strategic expansion, brand collaborations, and optimizing market visibility, leveraging her expertise to build scalable, results-driven partnerships.

Business development
Market expansion
Strategic partnerships
Influencer marketing
Brand growth
Approximate rate: ₹ 1,000 per hour

Experience

Sonika Athwani is a business strategist specializing in partnerships, brand growth, and market expansion. With a background in architecture, she transitioned into business development, driving impactful collaborations across luxury, fashion, and lifestyle sectors. At Myntra Luxe India, she led the onboarding of 350+ homegrown luxury brands, contributing to a portfolio valued at ₹150+ crore. Her expertise spans strategic partnerships, influencer marketing, and high-value events, including luxury barge experiences and bridal platforms. Sonika’s diverse career includes roles at HYPD, Leverage Edu, and architecture firms, where she managed large-scale IT parks, residential projects, and commercial spaces worth ₹300+ crore.

 

Education

Sonika Athwani holds a Bachelor of Architecture (B.Arch) from Manipal University. Her architectural education provided a strong foundation in design thinking, project management, and spatial strategy, which she has seamlessly integrated into her expertise in business development, brand partnerships, and market expansion.

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