tanuja thapliyal

Result-driven professional with over 12 years of Communication, Digital Channels, Corporate Branding and Marketing Management experience. Capable in applying marketing communication concepts & methods to develop go-to-market strategies, direct and indirect engagement model to drive short- & long-term business goals. Extensive knowledge and experience in communication disciplines with strong ability to provide innovating solutions to business from Communication Strategy, Brand Identity, Products/Solutions, Demand Generation, Automation, Strategic Communications, Media/Public Relations, Digital/Social Marketing, Content Writing, Team Handling, Employee Communication/Engagement, Digital infrastructure management. Experience in change management corporate-wide and business transformation.

Planning, budgeting, strategizing: Reporting to MD, own the process of planning, developing, and delivering target audience-based marketing campaigns, communication and creative assets for all marcomm projects, performance monitoring. Channel Management and Partner Marketing.
▪ Content & design management – Content creation, optimization and management for documents, web pages, social media, stakeholder communication, corporate messaging.
▪ Creative lead for digital and print projects: marketing collaterals, EDM, flyers, products data sheet, presentations, newsletters, merchandizing, videos, responsive designs, UI, UX.
▪ Digital Marketing: Website upgrades, content marketing, demand, lead generation programs, Email Marketing, Editorial plans, Channel OEM marketing, Google Analytics, Google Ads, LinkedIn organic campaigns and paid ads management according to set budgets and objectives. Monitoring traffic, engagement and marketing qualified leads
▪ Social Media Management: Posting relevant updates for targeted customers related to technology upgrades, new service/product/offer launches, achievements on social media platforms: Facebook & LinkedIn. Respond to queries and complaints if any.
▪ Internal Communications Lead: (collaborating with HR to identify employee communication/engagement opportunities). Ensuring organizational key initiatives are well communicated and adopted. Maintaining the company intranet, employee newsletters, career pages, knowledge management platform etc. Leading brand initiatives on social media platforms. Recruitment communications, promoting and piloting company culture and values. Change Management on Organization and Business Transformation.
▪ Event management: Managing external/joint marketing events: corporate meets, workshops, technology days, seminars, international conference management.
▪ Brand Manager – Brand identity management, acting as a brand custodian for internal and external brand adherence.
▪ Customer Experience: Part of Customer experience enhancement team
▪ Vendor management: Media & Public Relations, supervising monitoring agencies for Digital marketing, events, gifting; billing and accounts management and coordination for all marketing initiatives across geos.

Master in Mass Communication, with specialization in Corporate Communication