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Vaibhav Kulkarni

Vaibhav Kulkarni

Strategic Marketing Professional - 14+ years

Marketing / Advertising / Public Relations

Bandra, Mumbai City District

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I have over 14 years of experience in Branding, Strategic Marketing, Media and Communications. My proficiency spans the entire spectrum of understanding a brand and its business development, with a core focus on effective communication. My marketing experience covers traditional, digital, and social marketing, allowing me to navigate diverse marketing landscapes effectively.

I've excelled in crafting compelling brand narratives, optimizing lead-generation funnels, and orchestrating seamless customer engagements. Notably, my recent role saw a 46% growth in app installs and a 36% surge in social reach within just six months. Moreover, my expertise in optimizing marketing spends led to a substantial 15-20% reduction in media costs through strategic direct deals. My approach is rooted in a holistic understanding of the brand-consumer relationship. This entails delivering the right brand message at the right time, ensuring an optimal experience that fosters retention and loyalty. This comprehensive strategy has consistently delivered exceptional results for me, evident in my track record of 13-17% YoY growth in brand awareness and leads over the past five years.

To add some information, I've also participated in multiple event IPs, ranging from media, lifestyle and gaming to government and celebrity engagements. I am enthusiastic about the prospect of leveraging my end-to-end expertise to amplify the impact of your brand.

Strategic marketing
Branding
Approximate rate: ₹ 500 per hour

Experience

  1. Budget Allocation: Directed a strategic investment of INR 2 crore, optimizing resource deployment to maximize brand impact and drive measurable growth in market share.
  2. Leadership & Vision: Provided visionary leadership to a cross-functional team and collaborated with multiple agencies, driving innovation and fostering a culture of excellence across all marketing and PR initiatives.
  3. Brand Differentiation: Engineered a robust brand messaging strategy that clearly articulated ASUS's unique value proposition, enhancing brand differentiation in a saturated market through meticulously planned ATL/BTL campaigns.
  4. Sales Alignment & Market Expansion: Collaborated closely with pre-sales teams to ensure cohesive product positioning, successfully driving market expansion and elevating ASUS’s presence in key segments.
  5. Digital Transformation of Partner Engagement: Pioneered the digitization of partner engagement processes, transforming critical manual workflows into efficient digital platforms that reduced errors by 50% and increased B2B signups by 150+.
  6. Thought Leadership & Media Strategy: Championed thought leadership by leveraging strategic PR initiatives, securing top-tier media placements that reinforced ASUS’s position as a market leader and significantly boosted brand recognition.
  7. Content-Driven Trust Building: Launched and oversaw a comprehensive customer testimonial program, producing high-impact content that strengthened brand credibility and resonated across digital and social channels.
  8. Event Strategy: Conceptualized and executed high-ROI in-person and virtual events, positioning ASUS as an industry leader and facilitating deep engagement with key stakeholders, including customers, partners, and media.
  9. Data-Driven Performance Optimization: Instituted a rigorous performance monitoring system, conducting quarterly reviews to ensure strategic objectives were met and to refine approaches based on data-driven insights.

Education

I am an MBA in Marketing Management, from Mumbai University

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