vaibhav kulkarni

With 12+ years of immersive experience, I bring a unique proficiency that spans the entire spectrum of understanding a brand and its business development, with a core focus on effective communication. My marketing experience covers traditional, digital, and social marketing, allowing me to navigate diverse marketing landscapes effectively.

I've excelled in crafting compelling brand narratives, optimizing lead-generation funnels, and orchestrating seamless customer engagements. Notably, my recent role saw a 46% growth in app installs and a 36% surge in social reach within just six months. Moreover, my expertise in optimizing marketing spends led to a substantial 15-20% reduction in media costs through strategic direct deals.

My approach is rooted in a holistic understanding of the brand-consumer relationship. This entails delivering the right brand message at the right time, ensuring an optimal experience that fosters retention and loyalty. This comprehensive strategy has consistently delivered exceptional results for me, evident in my track record of 13-17% YoY growth in brand awareness and leads over the past five years. To add some information, I've also participated in multiple event IPs, ranging from media, lifestyle and gaming to government and celebrity engagements.

1.    Core Expertise: Brand Positioning, GTM Strategy, Media/ Public Relations, Customer Experiences and Retention, Budgeting with P&L, Developing Marketing Communication (ATL/BTL/Digi/Social), Optimize TOF & BOF leads and reach, Creating Event IPs and Speakerships, Optimizing ROAS in Paid Media and Sponsorships (Digital + Social), Business Development, and more…

2.    Specializations: Press Conferences, Industry Collaboration, ORM, Product & Brand Launches, Creating Value-based Content, Research based Social media campaigns, Crisis Risk Mitigation, Cost Negotiations, and more…

Diverse Industry Exposure: Fintech, Banking, Consumer IT, eSports/ Gaming, Datacenters, Consumer Durables, Chip Manufacturing, and Lifestyle.

I am an MBA in Marketing Management, from Mumbai University