Vijay Kumar Agarwal

With over 30 years of progressive leadership experience in rural marketing, sales and distribution strategy, market development, corporate finance, and internal audit - including my tenure as Senior Executive Assistant to the Chairman & Managing Director at UAL Industries - I bring a unique blend of grassroots market understanding and boardroom-level strategic insight. My career reflects a consistent record of delivering sustainable growth, profitability, and operational excellence in the building materials sector.

Across my professional journey, I have successfully built and led high-performance sales and distribution networks throughout West Bengal, managing and expanding prominent brands including Konark, Ramco, Everest, UPAL, and JSW Cement. Notable achievements include:

• 20%+ annual sales growth at UAL Industries (Konark).
• Triple-digit first-year growth at Ramco Industries.
• Successful launch and rapid market traction for UPAL and JSW Cement within six months.

Academically, I am a Chartered Accountant, Cost & Management Accountant (SQ), and Company Secretary, complemented by Post Graduate Certification of Senior Management Programme from IIM - Calcutta and Independent Director Certification from IICA. These qualifications enhance my ability to align strategic vision with financial discipline, governance excellence, operational optimization, and risk management. My hands-on experience in credit control, budgeting, compliance oversight, and ERP implementation (SAP, Salesforce) positions me to lead cross-functional teams effectively and deliver results aligned with organizational goals.

What truly differentiates me is my demonstrated ability to translate strategic intent into impactful rural market execution - deeply understanding consumer behavior, empowering dealer ecosystems, strengthening brand visibility, and driving sustainable growth across diverse markets.

Sales & Distribution Leadership | Fibre Cement Sheets & Cement | KONARK, RAMCO, EVEREST, UPAL & JSW Brands

UAL Industries Ltd | Ramco Industries Ltd | Everest Industries Ltd | Navnidhi Continental Pvt Ltd | JSW Cements Ltd
Apr 2003 - Present

- Led sales, distribution, and market expansion for leading Fibre Cement Sheet brands across West Bengal, with a strategic focus on the 24 Parganas region, driving sustained growth and market leadership.

- Built and managed high-performing dealer - distributor networks exceeding 500 partners, strengthening market reach, supply chain efficiency, and sales consistency.

- Formulated and executed localized go-to-market strategies informed by field insights and customer behavior, enhancing brand relevance and rural penetration.

- Directed marketing and promotional campaigns across rural and semi-urban markets, boosting brand visibility, product adoption, and customer engagement.

- Enhanced financial discipline and liquidity by strengthening credit controls and optimizing resource utilization.

- Streamlined demand planning, logistics, and inventory control through cross-functional alignment with Manufacturing and Finance teams, improving delivery performance and profitability.

- Implemented SAP (FICO, SD, MM) and Salesforce CRM at UAL, enabling automation, transparency, and data-driven decision-making.

- Led strategic growth initiatives that laid the foundation for sustained regional expansion and long-term business success.

Proprietor | Ajay Vijay Agarwal & Co. (Chartered Accountants), Kolkata

May 2007 - Present

- Conducted audits across a range of industries operating in diverse sectors, ensuring compliance with regulatory standards and identifying areas for operational improvement.

Senior Executive Assistant to The Chairman & Managing Director | UAL Industries Limited, Kolkata

Oct 2016 - Dec 2017

- Delivered performance insights and board-level reports to support strategic decision-making and long-term planning.

= Designed and implemented a robust MIS framework, improving data accuracy, transparency, and decision-making effectiveness.

- Built financial dashboards to enhance forecasting, cash flow visibility, and resource planning.

- Strengthened credit control and refined marketing strategies, improving cash flow and customer acquisition.

- Collaborated with auditors and legal teams to ensure regulatory compliance and governance alignment.

- Prepared executive presentations and performance analyses to guide leadership priorities and investments.

- Enhanced financial planning accuracy through structured budgeting and forecasting models, reducing variance by 15%.

CREDENTIALS

- Strengthened financial discipline at UAL Industries by reducing market credit exposure by 50%, significantly enhancing liquidity and profitability.
- Drove over 20% annual sales growth at UAL, surpassing industry benchmarks and reinforcing market leadership.
- Achieved triple-digit sales growth at RAMCO within the first year through strategic execution, distribution expansion, and effective stakeholder collaboration.
- Launched and established new brands - UPAL & JSW - in highly competitive markets, achieving rapid brand recognition and strong sales traction within six months.
- Designed, implemented, and managed integrated Sales Depot Operations and Material Purchase Management Systems at UAL, streamlining order fulfilment, enhancing supply chain efficiency, reducing lead times by 30%, and driving significant sales growth alongside substantial procurement cost savings.

- Chartered Accountant (CA) | The Institute of Chartered Accountants of India (ICAI) | Nov 2006 (Cleared both Final Groups in a single attempt)

- Company Secretary (CS) | The Institute of Company Secretaries of India (ICSI) | Jun 2006

- Cost & Management Accountant (CMA) - Semi-Qualified | The Institute of Cost and Work Accountants of India (ICWAI) | Jun 2008 (Cleared both Intermediate Groups in first attempt)

- PG Degree - Senior Management Programme (SMP) | Indian Institute of Management (IIM) - Calcutta | Oct 2009

- Certified Independent Director (ID) | Indian Institute of Corporate Affairs (IICA) | Aug 2025

- B. Com (Honors) | Calcutta University | Mar 1998