VISHAL GUPTA

I'm a product enthusiast with experience in Product Management

- Extract actionable insights by analyzing data ,competitor platform & user research to prioritize the most critical problems to solve through technology.
- Product ownership of Referral Program & Recommendation on Product Detail Page.
- Designed and executed successful referral program strategies resulting in 125000+ Monthly app installs, contributing to the overall growth of the app.
- Drive execution by writing PRD, creating mockups, conducting acceptance tests, and doing whatever it takes to launch features quickly across the organization.
- Discovery - Significant traffic lands on the product page directly. So, enabling such users to explore more choices on Product Page Recommendations: Introduced and improving on various aspects like Algorithms, type, coverage, accessibility.
- Increased the CVR by 2.48% on shipped order & CTR of reco tuple by 1.25% by Optimising the UI of recommendation. Solved the user problem of finding similar product on pdp which leds to increase the CTR by 1.5%. Introduced touch points on first fold of PDP to reduce the marketing users drop-off. Increased the order share of private label products of snapdeal by 4.7%. Increased the Coverage of recommendation by 9.5%. 
- Created features to reduce the choice anxiety and increase trust on Snapdeal private label products. 
- Created Quick View Product Detail page which helps user to select product in less time and acting as a decision making recommendation feed.
- Improved the UI & UX of Buy together feed which leds to 0.5% cvr lift along with 0.95% cart size lift.
- Improved the size, price inline guide filters of product listing page which increased the filter usages.

B TECH. (HONS), MECHANICAL ENGINEERING

from National Institute of Technology, Jamshedpur