vivek panchal

I have over 10 years of professional experience in performance-driven digital marketing, managing and optimizing paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads. I have worked with both agencies and in-house teams, handling end-to-end campaign execution from strategy and setup to optimization and reporting.

My core expertise lies in lead generation, CPL and CPA optimization, audience targeting, funnel optimization, and scaling campaigns while maintaining lead quality. I have successfully managed high-budget campaigns across multiple industries including EdTech, SaaS, eCommerce, Travel, Telecom, and Professional Services.

I am highly data-driven and experienced in using GA4, conversion tracking, A/B testing, and performance dashboards to make informed decisions and deliver consistent business growth.

I have completed my formal education and continuously upgraded my skills through hands-on experience in digital marketing platforms, tools, and real-world campaign management. My learning is strongly rooted in practical application, data analysis, and performance optimization across paid media channels.